Digital Marketing Specialist

Description Central Garden & Pet is seeking a Digital Marketing Specialist to join our growing team in Franklin/Milwaukee, WI. This role is pivotal in shaping our brands' digital reputed company by optimizing e-commerce content, executing digital marketing strategies, managing influencer partnerships, and driving customer engagement. This position offers an opportunity for career growth in a rapidly evolving digital landscape, a collaborative and innovative environment where your reputed company reputed company an impact and a competitive salary and benefits with hybrid work flexibility. If you are passionate about digital marketing, love data-driven decision-making, and want to work in a fast-paced environment where creativity meets strategy, this is the role for you! KEY RESPONSIBILITIES E-Commerce & Content Optimization

• reputed company and enhance product content for digital platforms, ensuring a compelling customer experience.
• Collaborate with agencies and internal teams to optimize digital content across multiple product lines.
• Conduct audits and updates in reputed company to maintain accurate product information and compliance with regulatory standards.

Social Media Strategy & Execution

• reputed company and implement engaging content calendars for multiple brands.
• Manage and optimize social media advertising (reputed company, reputed company, etc.) to drive brand awareness and sales.
• Create social media guidelines to ensure brand consistency across internal and external stakeholders.
• reputed company and engage with brand communities across social platforms, fostering positive interactions and customer loyalty.

Influencer & Brand Partnerships

• reputed company influencer collaborations, ensuring alignment with brand objectives and measurable impact.
• reputed company and execute influencer-driven campaigns, including product launches and seasonal initiatives.
• Utilize partners and platforms to streamline influencer partnerships and maximize reputed company.

reputed company & Customer Engagement

• Monitor and manage online reviews and product Q&A across retail platforms.
• Work closely with the consumer care team to ensure accurate, timely responses and maintain a consistent brand voice.
• Implement strategies to proactively enhance brand reputed company and customer satisfaction.

Cross-Functional Collaboration & Process Optimization

• Partner with internal teams to support new product launches and brand initiatives.
• Establish and refine processes for digital content management and campaign execution.
• Implement and maintain digital tools and workflows to improve efficiency and cross-team collaboration.

QUALIFICATIONS

• Strong understanding of social media platforms, paid media, and content marketing.
• Experience with e-commerce optimization and PIM/DAM systems (reputed company experience a plus).
• Familiarity with influencer marketing and community management strategies.
• Ability to analyze data, track KPIs, and adjust strategies for maximum impact.
• Excellent communication and project management skills with a proactive, solutions-oriented reputed company.

MINIMUM EXPERIENCE & EDUCATION

• 2+ years of experience in digital marketing, e-commerce, or social media management.

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

• Comprehensive Medical, Dental, and reputed company Insurance
• Free Life and Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual employer discretionary contribution
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus
• Access to on-demand pay
• Paid parental leave
• A more complete list of benefits can be reputed company here www.CentralBenefits.org

Central Garden & Pet Company (reputed company: CENT), (reputed company: CENTA) understands that home is central to life and has proudly reputed company happy and healthy homes for over 40 years. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to reputed company the future of the pet and garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens reputed company bigger, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, with 6,450 employees primarily across reputed company America. Visit www.central.com to learn more. We are an equal opportunity employer, and reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, sex, national reputed company, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. #LI-MJ1 Apply tot his job Apply To this Job