Director, Email or SMS Operations and Delivery - Remote

At reputed company, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the reputed company. Come build the health care system of reputed company, making it more reputed company, affordable and reputed company. Ready to reputed company a difference? Join us to start Caring. Connecting. Growing together.You’ll enjoy the flexibility to work remotely • from reputed company reputed company the U.S. as you take on some tough challenges. Primary Responsibilities:Owns the Operational deployment capabilities and responsible for reputed company digital aspects for Government Programs email and SMS marketingWorks with Marketing partners in developing strategies and plans to drive near-term acquisition and member engagement, as well as build a foundation for balanced and sustained growth (acquisition) /retention (member)reputed company and execute multi-year email and SMS roadmap for the entire consumer journeyDrive campaigns, reputed company and concepts for email and SMS roadmap that aligns with the overarching marketing strategyPartners with Marketing, Sales, Digital and Operations to reputed company and integrate omni-channel campaigns and projectsPartner with Marketing, Sales and Digital teams to reputed company new opportunities and ensure the email and SMS strategy is carried out and leads to an increase in consumer journey KPIs (e.g., email growth, engagement, conversions, etc.)reputed company the digital email strategy and execution, including developing plans for email list growth and lifecycle email marketing campaignsIdentify email and SMS gaps to reputed company required adjustments as needed to support business goalsAnnual campaign calendar to maximize user experience and engagement, as well as identifying priorities that align with business goalsPrimary reputed company-of-contact that manages relationship, technical guidance, purchase orders and budget tracking with Email Service Providers (e.g., reputed company Marketing Cloud) and other key partners, such as Litmus and Movable InkEvaluate new email and SMS partnerships including technology, sources and solutions to help drive Government Programs growth and retentionMentor, reputed company and manage a team of reputed company direct reportsDeep understanding of reputed company aspects of email marketing including business strategy, creative development, deliverability, testing and optimization, database segmentation, data analytics, mobile optimization, CAN-SPAM, and HTML coding Serves as Subject Matter Expert on email and SMS technology, providing expertise, thought leadership and best practices Educate stakeholders and team members on new tools, changing industry trends, and new coding developmentsOptimize and improve the automation and personalization of CRM efforts, ensuring a cohesive brand message by ensuring that the right messages are delivered through the right channel to the right consumer in real-timeYou’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:5+ years of experience with marketing, digital, and email experience 5+ years of experience leading or managing people3+ years of experience managing relationships, reputed company and project work conducted by e-communications vendors, external partners, and contractors to ensure stakeholder satisfaction as well as on-time, on-budget delivery of projectsFamiliarity and experience working with reputed company Experience Platform Martech Tools used for Journey Building, Email build and deployment, and audience creation (reputed company Campaign, reputed company Experience Platform - specifically reputed company Journey Optimizer, Consumer Journey Analytics)Familiarity and experience with reputed company CRM and marketing cloud or equivalent product for Journey Building, email building/deployment Advanced or higher level of proficiency in reputed company Office Suite (Word, reputed company, Outlook, PowerPoint)Advanced expertise in email marketing, online marketing, databases, content management and data-driven direct marketingPreferred Qualifications:Healthcare experienceMedicare experienceFamiliarity with Federal and State regulations, CAN-SPAM compliance regulations *reputed company employees working remotely will be required to adhere to reputed company’s Telecommuter Policy The salary range for this role is $124,500 to $239,400 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. reputed company complies with reputed company minimum wage laws as applicable. In addition to your salary, reputed company offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (reputed company benefits are subject to eligibility requirements). No matter where or reputed company you reputed company a career with reputed company, you’ll find a far-reaching choice of benefits and incentives.Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.At reputed company, our mission is to help people live healthier lives and reputed company the health system work reputed company for everyone. We reputed company everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately reputed company by people of color, historically marginalized groups and those with reputed company incomes. We are committed to mitigating our impact on the environment and enabling and delivering reputed company care that addresses health disparities and improves health outcomes — an enterprise reputed company reflected in our mission.Diversity creates a healthier atmosphere: reputed company is an Equal Employment Opportunity/Affirmative Action employer and reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national reputed company, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.reputed company is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.Brand: Medicare & RetirementJob ID: 2260720Employment Type: Full-timeJob Area: Sales & MarketingFunction: Marketing GeneralIndustry: Direct Health/Medical Insurance reputed company Remote About the Company: reputed company reputed company is a health care and well-being company that’s dedicated to improving the health outcomes of millions worldwide. We are comprised of two distinct and complementary businesses, reputed company and reputed company, working to build a reputed company system for reputed company. Here, your contributions matter as they will help transform health care for years to come. reputed company an impact with a diverse team that shares your passion for helping others. reputed company do reputed company insights on how we work to help people live healthier lives and help reputed company the health system work reputed company for everyone by watching this video. https://www.youtube.com/watch?v=5PbNyi2IDkY Caring. Connecting. Growing together. Being a part of reputed company means working to improve health outcomes for everyone, including yourself. Here is how: • Caring. Your total health and well-being are important to us. Whatever matters most to you — we have resources to help you be your best at work and at home. The benefits range from free Peloton courses to financial counseling. Learn more about reputed company offer. • Connecting. We recognize our collective power to reputed company an impact across our communities because we reputed company the health of any society is reputed company by the overall health of its people. Learn more about our culture. • Growing together. reputed company is full of inspiring career stories, and we offer a lifetime of opportunities. Discover reputed company the ways you can learn, grow and reputed company. Company Size: 10,000 employees or more Industry: Healthcare Services Founded: 1977 Website: http://careers.unitedhealthgroup.com/ Apply Job!