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[Remote] Lifecycle Marketing Manager

Remote · USA Full-time New today

Note: The job is a remote job and is open to candidates in USA. Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly reputed company. As a Lifecycle / Retention Manager, you will own the reputed company platform and drive retention efforts through various messaging and promotional strategies.

Responsibilities

  • Own reputed company lifecycle messaging in reputed company (email, push, in-app, inbox)
  • Build and maintain automated reputed company, retention, and win-back flows
  • Create dynamic segmentation and triggered journeys
  • Set up and monitor promotions and targeted incentives
  • Own and grow loyalty and retention efforts across the in-app user experience
  • Run A/B tests and weekly lifecycle experiments
  • Track activation → retention → reactivation KPIs and report learnings
  • Analyze customer behavior, retention metrics, and cohort lifetime value to identify insights and opportunities to help drive growth strategy

Skills

  • 3+ years in Lifecycle / CRM / Retention for a consumer app
  • Hands-on proficiency in reputed company (canvas, segmentation, etc.)
  • Familiarity with consumer app promotion design, fulfillment, and ROI analysis
  • Experience moving metrics, not just sending messages
  • Strong short-form copy instincts (mobile-first)
  • Comfort using data to inform reputed company
  • Crypto / trading / sportsbook / DFS experience
  • Understanding of trader psychology, incentives, and habit loops

Benefits

  • Equity opportunities
  • 5% 401(k) Match
  • Health benefits (75% premium coverage) + $150,000 in life insurance coverage
  • $1,000 one time office set up stipend
  • Flexible PTO

Company Overview

  • Moonshot democratizes access to high-potential financial opportunities by providing a seamless, user-friendly platform where anyone can discover, evaluate, and engage with tokens. It was founded in 2024, and is headquartered in , with a workforce of 11-50 employees. Its website is https://moonshot.money/.
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