[Remote] Regional Marketing Director
Note: The job is a remote job and is open to candidates in USA. GenScript Biotech Corporation is a global biotechnology group committed to making humans and nature healthier through biotechnology. They are seeking a strategic and hands-on Regional Marketing Director to lead regional marketing strategy, demand generation, field marketing, and sales enablement across assigned markets.
Responsibilities
- Develop and execute regional marketing plans aligned with global business priorities and regional commercial goals
- Lead segment-tailored demand generation campaigns across digital, email, events, and sales enablement channels
- Partner closely with sales leadership to identify growth opportunities, support pipeline development, and improve lead follow-up and conversion
- Own regional event strategy, including conferences, tradeshows, seminars, roadshows, customer workshops, live events and partner activities
- Localize global campaigns, product launches, messaging, and content for regional markets and customer segments
- Collaborate with product marketing and business units to support growth across GenScript’s product and service portfolios
- Track and report campaign performance, including lead quality, conversion, pipeline contribution, event ROI, and marketing investment efficiency
- Manage regional marketing budget, vendors, agencies, and cross-functional execution
- Lead and develop regional marketing team members as applicable
Skills
- Bachelor's degree in Marketing, Business, Life Sciences, Biotechnology, Biology, Chemistry, or a related field
- 8+ years of B2B marketing experience, preferably in life sciences, biotechnology, pharmaceutical services, CRO/CDMO, laboratory products, or scientific services
- 3+ years of experience in regional marketing, field marketing, demand generation, or commercial marketing leadership
- Proven ability to develop and execute integrated campaigns that generate qualified leads and measurable business impact
- Strong experience with sales alignment, funnel management, events, campaign analytics, and performance reporting
- Ability to translate complex scientific or technical offerings into clear customer value propositions
- Excellent communication, stakeholder management, project management, and leadership skills
- Advanced degree in life sciences, business, or marketing
- Experience marketing to pharma, biotech, academia, government, CROs, or translational research customers
- Familiarity with areas such as gene synthesis, molecular biology, protein expression, antibodies, peptides, mRNA, CRISPR, cell and gene therapy, instruments, or AI-driven drug discovery
- Experience with CRM, Power BI, Tableau, or related reporting tools
Company Overview
Company H1B Sponsorship