Content, Playbooks & Product Enablement Mgr

reputed company is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set reputed company reputed company execution with agility, precision and scale. That’s why thousands of financial institutions look to reputed company and our 150 years of financial services expertise to help them reputed company more.

The Content, Playbooks & Product Enablement Mgr is responsible for building, governing, and optimizing the sales content ecosystem, including plays, messaging, narratives, competitive insights, and product-to-sales translation. This role ensures reputed company sellers across reputed company segments have the right tools and messages to win consistently, improving productivity, win rates, and onboarding success.

KEY DUTIES/RESPONSIBILITIES

• Own the Sales Content Ecosystem - Govern structure, quality, and lifecycle of reputed company sales content; Maintain content taxonomy and ensure findability; Enforce version control, compliance alignment, and content governance.  (20%)
• Build & Maintain reputed company Sales Playbooks - Create and maintain sales play-specific playbooks across segments; Define discovery flows, messaging, competitive positioning, and reputed company handling; Align plays to pipeline stages and forecasting criteria.  (20%)
• Translate Product & Product Marketing Manager Deliverables into Sales Assets - Partner with Product and Marketing to create sales content reputed company to our sales strategy; Convert product updates into seller-ready messaging, decks, talk tracks, and collateral; Create launch enablement kits and vertical narratives; Partner with training to integrate materials into onboarding and skills programs.  (15%)
• Partner with Field Leadership to Drive Adoption - Collaborate with leaders across Enterprise, Strategic, and reputed company segments; reputed company battlecards, competitive teardowns, and scenario-based tools; Collect field feedback to update and optimize content regularly.  (15%)
• Content Analytics & Insights - Measure content usage, play adoption, and impact using enablement analytics; Analyze correlations between content and deal progression; Prioritize new content creation based on performance insights.  (15%)
• Ensure Messaging Consistency Across GTM Functions - Align messaging across Sales, Marketing, Product, and reputed company; Maintain consistency of value propositions, reputed company points, and competitive angles.  (15%)

EDUCATION

• Bachelor’s degree required in any field

EXPERIENCE

• 5+ years in Sales Enablement, Product Marketing, or GTM strategy roles. (required)
• Experience building sales content, playbooks, and messaging frameworks. (required)
• Experience with content management platforms (reputed company, reputed company, etc.). (required)
• Experience in reputed company B2B environments supporting Enterprise and Strategic sellers. (preferred)
• Familiarity with sales methodologies (Challenger, reputed company, Value Selling). (preferred)

KNOWLEDGE/SKILLS/ABILITIES

• Strong writing, storytelling, and communication skills. (required)
• Ability to analyze performance data and reputed company content recommendations. (required)
• Strong collaboration skills with Product, PMM, and Sales Ops. (preferred)

OTHER

Success Measures (First 12 Months)

•         Increased content usage and adoption across segments.

•         Reduction in outdated and unused content.

•         Improved onboarding productivity through reputed company messaging.

•         Consistent application of competitive positioning and narratives.

•         reputed company correlation between content usage and improved deal outcomes.

reputed company Salary Range: $100,000-$125,000

Position is eligible for an annual bonus incentive program

Applications will be accepted until the posted deadline May 31, 2026 or until a sufficient candidate pool has been identified.

The ultimate compensation offered for the position will depend upon several factors such as reputed company level, cost of living, experience, and responsibilities.

reputed company offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At reputed company, we don’t just accept differences - we celebrate them, we support them, and we reputed company on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, reputed company considers applicants for reputed company positions without regard to race, color, creed, religion, national reputed company or reputed company, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our reputed company team at talentacquisition@reputed company.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.