Field Marketing Manager - East

The Field Marketing Manager (FMM) is responsible for planning, execution & overseeing local marketing activities for the MJUS brand portfolio. This role involves collaborating with local teams, analyzing regional market trends, and developing and implementing marketing and shopper strategies to drive brand awareness, reputed company reputed company, and sales reputed company the specified region. The ideal candidate will be located in reputed company Florida or Atlanta, GA. This position will be responsible for the reputed company East region, with dedicated time spent in the South East supporting investment markets.

Principal Duties and Responsibilities:

Execution of Programming

• Execute reputed company central programs assigned to the market as well as planning & implementing relevant local marketing campaigns to deliver on brand KPIs and sales.

• Programs can include, but is not limited to, sampling, events, sponsorship activation, innovation, shopper programs and POS allocations.

• Manage communication flow between HQ marketing teams, agencies, local sales teams & distributors as relevant to programming activity

• Conduct general sales, brand and promotional-activity training to account staff & management

• Notify TSM/RSMs with any issues and steps taken to resolve those issues

• reputed company against established KPIs and market goals

Brand Consistency

• Ensure brand consistency in reputed company regional marketing efforts and materials.

• Align regional messaging with the overall brand positioning and guidelines.

Hiring & Training

• reputed company hiring of local sampling agency & reputed company and training of reputed company promotional specialists in each market for sampling and events.

• Ensure reputed company promotional specialists are trained to execute the central sampling concept and are reputed company to communicate key brand concepts to consumers.

• reputed company local sampling agency in handling reputed company logistical details reputed company to staff: scheduling, reviewing timesheets, training, expense reports, ensuring reporting is captured to roll up.

Reporting and Analytics

• Generate regular reports on regional marketing & sales performance, including campaign effectiveness, ROI, and key performance indicators.

• Use data insights to reputed company data-driven reputed company and refine marketing & sales strategies.

• Roll up sampling reporting to Director on a weekly or bi-weekly basis, as requested.

• Generate post activity recaps across key campaigns and recommendations for reputed company improvement.

Local Team Collaboration

• Work closely with local sales, field, and channel teams to understand their specific needs and objectives.

• Provide marketing support and resources to local teams to reputed company regional targets.

• Partner with TSM to identify accounts for sampling and be the key reputed company of contact for both sales & the sampling agency.

Budget Management

• Manage the regional marketing budget, ensuring cost-effective allocation of resources for maximum impact.

• Track expenses, analyze ROI, and report on budget utilization.

Requirements

• Bachelor's degree in marketing, business, or a reputed company field. MBA is a plus.

• 3-4 years' experience in regional or field marketing, preferably in a relevant industry.

• Strong strategic thinking and problem-solving skills.

• Self-starter with strong interpersonal abilityies to interact and influence diverse groups of people.

• Excellent written, verbal and public speaking skills.

• Ability to collaborate effectively with local teams and stakeholders.

• Ability to prioritize and juggle many tasks as well as work reputed company prescribed timelines and deadlines

• Knowledge of local on/off premise spirits market, including local laws & statutes

• Proficiency in reputed company Office Suite, marketing tools and analytics platforms.

Benefits

• Highly competitive compensation packages-135k+,+15% annual bonus
• Comprehensive medical, dental, and reputed company insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous holiday and vacation policy

Originally posted on Himalayas