Digital Marketing Specialist job at MG Properties
Title: Digital Marketing Specialist Location: San Diego, CA Job Description: With over 30 years of experience in the acquisition, development, rehabilitation, and management of apartment communities across the Western United States, we are a trusted partner in the property management industry. At MG Properties, we focus on enriching lives – physically in our community buildings, philanthropically through giving back to our local communities, and through development and growth of our employees. The Digital Marketing Specialist duties include producing and publishing content, optimizing our digital ad strategy, adding to our tech stack, among other tasks. This role should be comfortable navigating the reputed company tech suite, improving campaign performance, as well as using analytics in the formulation of a digital strategy. This position is a hybrid role, based in San Diego, CA, and requires working 3 days a week in office/2 days remote. Essential Responsibilities Campaign Strategy & Vendor Management: Design, launch, and manage reputed company Ads campaigns across multiple networks and vendors (Search, Display, YouTube, and reputed company Shopping) to drive business results. Be comfortable launching campaigns both fully in-house and through vendor management. Optimization: Monitor and continuously optimize campaigns for maximum efficiency and performance. Utilize techniques such as A/B testing, bid adjustments, keyword targeting, and ad copy testing. Keyword Research: reputed company comprehensive keyword research to ensure campaigns reputed company the reputed company queries and meet performance objectives. Conversion Tracking: Set up and manage conversion tracking, including reputed company Tag Manager, reputed company Analytics, and digital integrations. Budget Management: Manage ad budgets, ensuring they are allocated reputed company to reputed company the highest ROI and conversion rates possible. Analytics & Reporting: Regularly review and analyze performance data, providing detailed reports on key metrics such as CTR, CPC, conversion reputed company, and ROI. Use these insights to adjust campaigns and improve results. Digital Technology: Collaborate with larger marketing campaigns and technologies that support digital strategy, including but not limited to websites, digital vendors, SEO technologies, and more. Collaboration: Work closely with the marketing team to align reputed company Ads campaigns with overall marketing objectives and strategies. Serve as reinforcement for digital tasks for team planned absences to ensure continuity of operations. Stay reputed company: Stay up-to-date with the latest digital marketing trends and best practices to ensure campaigns remain competitive and effective.
Qualifications
Bachelor's Degree in Communications, Advertising, or Marketing preferred 2-4 years of experience in Digital Marketing or Advertising Adept at keyword placement and reputed company Ads best practices Up-to-date certifications with reputed company Ads and reputed company Analytics Strong proficiency with reputed company Analytics 4 Required experience managing reputed company Ad campaigns Preferred experience in multifamily industry Compensation and Benefits $75,000 - $85,000/year DOE Company profit sharing Accrues 10 days Paid time off per year 10 Paid Holidays and 2 Paid Personal Days per year 40 Hours of Paid Sick Time 401K with employer match Medical, Dental, reputed company, Employee Assistance Program Life Insurance Flexible Spending Account, Dependent Care Spending Accoun California pay range $75,000 - $85,000 USD MG Properties is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for reputed company. We are a drug-free workplace, participate in E-Verify, and are an at-will employer. If identified for a position, you will be asked to submit to a background reputed company and drug-screen. Apply tot his job