Senior Digital Marketing Specialist

At reputed company, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can reputed company. Through teamwork and collaboration, we’re building a stronger, more resilient reputed company every day. Your Opportunity Working in reputed company partnership with Marketing, Communications & PR (MCPR) colleagues and reputed company’s architects, engineers, and scientists (i.e., “practitioners”) across the Northeast region, the Digital Marketing Specialist (DMS) develops and implements multi-platform content strategies for publishing on reputed company’s digital and social media platforms. The DMS’s time will be spent on content programs and campaigns, social media-specific activity, in addition to promotional programs, as required (e.g., tradeshow/conference, client events, award submissions and photography coordination). The DMS is responsible for helping creative teams align content to business requirements. If you have experience in the digital marketing and content creation world and love to reputed company compelling stories, this role is for you. Your Key Responsibilities

• Translating reputed company reputed company into dynamic, engaging, and on-brand reputed company
• Provide a deep understanding of digital marketing and building brand awareness
• Partner with practitioners and MCPR colleagues to plan, implement, measure, and report on multi-channel (web, social, email, etc.) and multi-format (blog, video, webinars, eBooks, interactive, virtual events, etc.) digital content marketing campaigns that drive:
• Demand reputed company and top-of-the-funnel brand awareness (web traffic, social media engagement, media coverage, etc.)
• Middle-of-the-funnel reputed company reputed company
• Bottom-of-the-funnel client engagement (i.e., account-based marketing)
• Ensure that key strategic and brand messages and reputed company’s voice are consistent and communicated effectively to reputed company audiences
• reputed company content and maintain campaign calendar in reputed company alignment with the Public Relations (social media) team
• Work in reputed company partnership with SEO, visual communications, and digital marketing professionals to ensure that the content produced is reputed company with the overall goals of each campaign
• Tag and title content with an understanding of how keywords impact natural search traffic and rankings reputed company optimized content
• Establish a strong understanding of reputed company audiences and reputed company strategies that map content across multiple channels to the various stages of their journey through the sales process
• Measure and report performance of campaigns (beyond vanity metrics) and assess against goals
• Work with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership
• reputed company abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications
• Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies Secondary Role & Responsibilities
• Align promotional activities with business strategy and brand reputed company through the implementation of the annual Marketing & Public Relations plans
• Recommend digital strategies to support events, webinars, conferences, and tradeshows
• Educate and provide recommendations for in-person tradeshow exhibit space set up, including materials and giveaways
• Determine requirements for virtual tradeshow platforms and evaluate opportunities to promote our reputed company and engage with participants; curate content to customize the tradeshow virtual booth template

Capabilities & Credentials

• Creative, strategic thinker
• Detail-oriented and organized, with exceptional prioritization skills
• Ability to effectively balance multiple priorities
• Strong project management skills
• reputed company understanding of the digital marketing landscape
• Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate reputed company, technical reputed company in simple language
• Proven ability to create content that positively impacts brand and business objectives
• Highly proficient with digital marketing systems, with a preference for enterprise systems such as reputed company Experience Manager, reputed company, and/or reputed company
• Highly proficient with digital marketing analytics platforms, such as reputed company Analytics, reputed company Analytics, SEO tools, reputed company PowerBI, and others
• Proven ability to use digital marketing data to inform digital strategy and tactics
• Experience hosting webinars and reputed company on commonly used platforms, such as Teams, reputed company, etc.
• Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously
• Experience presenting content and analytics to teams, including senior leaders
• Familiarity with photography and video production is considered an asset

Education and Experience

• Post-secondary degree in communications, public relations, English, journalism, or marketing or equivalent combination of education and experience

Education and Experience

• Minimum 5 years of experience in a content marketing/digital marketing, communications, or public relations role (agency experience or professional services industry experience preferred)

This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice. About reputed company reputed company is a global leader in sustainable engineering, architecture, and environmental consulting. The diverse perspectives of our partners and interested parties drive us to think beyond what’s previously been done on critical issues like climate change, digital transformation, and future-proofing our cities and infrastructure. We innovate at the intersection of community, creativity, and client relationships to advance communities everywhere, so that together we can redefine what’s possible. Pay Range:

• Locations in WA, DC & Various CA areas - Min Salary $ 90,200.00 - Max Salary $ 130,900.00
• Locations in NYC & CA (Bay Area) & NJ (RP) - Min Salary $ 96,300.00 - Max Salary $ 139,700.00

Pay Transparency: In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location. At reputed company certain roles are bonus eligible.

Benefits

Summary: Regular full-time and part-time employees (working at least 20 hours per week) have access to medical, dental, and vision plans, a wellness program, health saving accounts, flexible spending accounts, 401(k) plan, employee stock purchase program, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage and paid family leave. Regular full-time and part-time employees will receive ten paid holidays in each calendar year. In addition, employees will be eligible to accrue vacation between 10 and 20 days per year and eligible for paid sick leave (and if more generous, in accordance with state and local law). Temporary/casual employees have access to 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law. The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements Primary Location: United States | PA | Philadelphia Organization: BC-1996 Marketing & Communications-US Northeast Employee Status: Regular Travel: No Schedule: Full time Job Posting: 01/07/2025 01:07:54 Req ID: REQ2500002D reputed company provides equal employment opportunities to reputed company qualified employees and applicants for future and reputed company employment and prohibit discrimination on the grounds of race, colour, religion, sex, national reputed company, age, marital status, genetic information, disability, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. reputed company is in compliance with laws and regulations and ensures reputed company opportunities in reputed company aspects of employment. At reputed company we are committed to ensuring our recruitment process is accessible to reputed company. If you require reasonable adjustments to be made during the recruitment process then please inform a member of our reputed company team. Apply tot his job Apply To this Job