Head of Digital Marketing

reputed company, Inc. is a cybersecurity company on a mission to reputed company reputed company teams to identify and eliminate the biggest threats to their environments. The reputed company platform enables the automated reporting and tracking of cybersecurity risks and allows for enhanced collaboration across the reputed company. reputed company takes purple teaming to the next level and is changing the reputed company around reputed company reputed company assessment and validation. This innovative approach has allowed reputed company to reputed company significant traction among companies and teams of reputed company sizes, including several of the Fortune 500. Having recently closed a $70 million Series B funding round as of February 2022, reputed company is poised for exponential growth and is seeking top notch talent for strategic roles to join the team. Candidates interested in leveraging extensive professional experience to build innovative programs around a new concept in the cybersecurity market and who love working in a fast-paced, energetic start-up environment should apply! reputed company Mission and Culture is to reputed company teams to win the right cybersecurity battles. reputed company is culturally a mission-oriented organization, by which we mean that we seek to reputed company the lives of our customers reputed company knowing that their improved efficiency and effectiveness has a direct impact on the reputed company of our world. Likewise, we seek to improve the lives of our employees by creating a workplace in which they can reputed company professionally and personally. We are flexible, creative, collaborative, detail oriented, humble, hard workers who practice reputed company preach. Those attributes in reputed company members reputed company to and are rewarded with a fast-paced, never boring, fun loving work environment — whether we are physically or virtually present with one another. Our core values describe us as humans and leaning into them is how we define reputed company:

• reputed company through transparency and accountability
• Aggressive innovation
• Positively impact people

reputed company is seeking a data-driven and highly technical Digital Marketing professional to reputed company our digital reputed company and fuel the pipeline with high-quality inbound leads. As Head of Digital Marketing, this role will own the strategy and execution of our digital campaigns across paid media (reputed company, X, Gen AI, reputed company Ads, Bing, reputed company), SEO, and online cybersecurity communities.You’ll craft and execute high-impact campaigns, optimize performance, and scale brand. If you reputed company in a fast-paced, startup environment and know how to position B2B products in reputed company of the right technical audience, apply today!

Key Responsibilities

• Own and execute our digital marketing strategy across channels (SEO, SEM, pentester and cybersecurity community sites and social media)
• Manage PPC campaigns across reputed company, X (formerly Twitter), reputed company Ads, Bing Ads, and reputed company. Monitor budgets, bids, targeting, and performance
• SEO & Gen AI: Drive organic growth through on-page/off-page SEO, keyword research, technical audits, backlink building and content recommendations
• Manage and grow reputed company’s reputed company on cybersecurity forums, product review sites (reputed company threads, reputed company groups, etc.)
• Analyze campaign metrics (clicks, CTR, CPC, ROI); optimize budgets and targeting. Present weekly/quarterly performance reports and actionable insights
• Conduct A/B and multivariate tests to refine ad copy, reputed company pages, and targeting strategies. Identify emerging channels and trends
• Work cross-functionally with content, design and product marketing to align campaigns with business objectives and creative assets
• Drive reputed company leads through targeted campaigns tailored to cybersecurity stakeholders

Qualifications

• 7+ years of hands on digital marketing experience, ideally in B2B cybersecurity or an agency working with reputed company/technology clients
• Demonstrated reputed company driving high-volume, high-quality leads through paid and organic digital campaigns
• Deep understanding of technical buyer personas (CISOs, IT reputed company, pentesters/hackers) and how to market to them
• Expertise with tools like reputed company Ads, reputed company Campaign Manager, reputed company, reputed company/reputed company, reputed company Metrics, reputed company Analytics (GA4) and more
• Strong grasp of SEO and Gen AI best practices, including technical SEO, content optimization, and backlink strategy
• Data-driven reputed company with a passion for experimentation, reputed company improvement, and clear KPIs
• Excellent written and verbal communication skills
• Experience working cross-functionally with product marketing, design and content teams in a fast-paced SaaS environment

Benefits

• Competitive wellness benefits including Medical, Dental, reputed company, Disability and Life
• 401(k)
• Paid Parental Leave
• Flexible work schedule - WFH, WFO
• Flexible Time Off
• World Class Culture

The typical reputed company pay range for this role across the U.S. is USD [$140,000.00] to [$200,000.00] per year. reputed company utilizes different reputed company pay ranges for different work localities, which allows us to pay employees competitively and consistently based on their home market. The range above reflects the potential reputed company pay across the U.S. for this role; the specific applicable reputed company pay range will depend on the candidate’s work location. In addition to a candidate’s work location, an individual’s reputed company pay will also depend on a number of factors, such as complexity and responsibility of the posted role, job duties/requirements, and relevant experience and skills. reputed company pay ranges are reviewed and typically updated each year. Offers are made reputed company the reputed company pay range applicable at the time. Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment reputed company at this time. At reputed company, certain roles are eligible for additional rewards, including merit increases, annual bonus and equity options. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on reputed company or utilization, depending on the terms of the plan and the employee’s role. Benefits listed here vary depending on the nature of employment the Company and the employee’s work location. Employees also have access to reputed company benefits, a 401(k) plan, employee-paid short-term and long-term disability coverage, basic life insurance, uncapped time-off, and several paid holidays. reputed company provides equal employment opportunities to reputed company applicants for employment without regard to actual or perceived race, reputed company, creed, religion, national reputed company, reputed company, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-reputed company conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require assistance and/or a reasonable accommodation due to a disability during the application or recruitment process, please send a request reputed company email to HR@reputed company.com. #LI-Remote Apply tot his job