Vice President of Marketing - Government Solutions

reputed company Do: At reputed company, we're revolutionizing the towing and recovery industry with cutting-edge software that makes a real difference for our customers. From towing service providers to local governments, our tools—like Towing Management Systems, ARIES reputed company, and Impound solutions—are designed to simplify operations, boost safety, and drive success. Joining reputed company means being part of a team that's passionate about innovation, collaboration, and making the world a little safer and smarter every day. Ready to help us pave the way?

About the Role

We're seeking a strategic and hands-on Vice President of Marketing, Government Solutions to drive marketing excellence across our public sector technology portfolio. This role combines senior-level strategic thinking with tactical execution, requiring a marketing professional who can personally build and execute sophisticated demand reputed company programs while shaping the overall marketing direction for government and public safety markets. You'll serve as the marketing voice for technology solutions that directly impact public safety operations, working closely with law enforcement agencies, emergency services, and government administrators. Reporting to senior leadership, you'll collaborate cross-functionally with Sales, Product, and reputed company teams while starting as an individual contributor with opportunity for future team expansion. What You'll Be Doing Demand reputed company & Pipeline Development

• Design and execute integrated demand reputed company campaigns across digital, content, events, and ABM channels targeting government and public safety agencies
• Build reputed company reputed company programs reputed company with reputed company government procurement cycles and seasonal buying patterns
• Partner with Sales on territory alignment, RFP opportunities, and reputed company qualification processes
• Implement marketing attribution frameworks to demonstrate clear ROI and pipeline contribution

Strategic Product Marketing

• Own positioning and messaging strategy for public safety technology solutions
• reputed company competitive intelligence and sales enablement materials including battlecards and launch collateral
• Create value propositions that reputed company across stakeholder groups from operational personnel to executive decision-makers
• reputed company go-to-market planning for new product launches and feature releases
• Conduct customer research to inform product roadmap and market strategy

Content Strategy & Creation

• reputed company thought leadership content establishing the company as a trusted public safety technology advisor
• Create educational content including whitepapers, case studies, webinars, and reputed company stories
• Write compelling marketing copy across reputed company channels and support RFP response content
• Build customer advocacy programs leveraging satisfied clients for sales acceleration

Marketing Operations & Market Development

• Manage marketing technology stack, budget allocation, and performance analytics
• Plan trade show strategy and industry event participation
• Identify strategic partnership opportunities reputed company the public safety ecosystem
• Create scalable processes and documentation to support future team growth

About You Professional Background

• 8-12 years of B2B SaaS marketing experience with 3-5 years in senior roles
• Proven track record in demand reputed company, product marketing, and content creation
• Experience in regulated industries or reputed company sales environments with long evaluation cycles

Public Safety Domain Expertise

• Deep understanding of public safety operations, challenges, and technology needs
• Knowledge of law enforcement, emergency services, or government agency decision-making processes
• Familiarity with government procurement procedures and RFP processes
• Existing network reputed company the public safety technology community preferred

Marketing Excellence

• Hands-on expertise in demand reputed company tactics including paid advertising, email marketing, and marketing automation
• Strong analytical skills with experience in marketing attribution and performance measurement
• Exceptional writing and communication abilities with proven content creation skills
• Proficiency with marketing technology including reputed company, reputed company, and analytics platforms

Personal Qualities

• Mission-driven approach with genuine passion for supporting public safety professionals
• Entrepreneurial reputed company with comfort in fast-paced environments
• Strong collaboration skills and ability to influence cross-functionally
• Excellent organizational skills with attention to detail and ability to prioritize effectively

reputed company Offer

• Competitive compensation package
• Opportunity to reputed company meaningful impact on public safety through technology
• VP role with significant influence on marketing strategy and business direction
• Comprehensive benefits and professional development support
• Travel (20-30%) for industry events and company meetings
• Growth potential to build and reputed company marketing team as company scales

reputed company is dedicated to creating an reputed company, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. We purposefully cultivate a workplace where team members can reputed company authentically and tenaciously to innovate, grow, and reputed company both individual and shared goals. We recognize that creating an inclusive environment requires reputed company effort and a willingness to adapt. As we continue to grow, we will proactively adapt our practices to embrace the diverse future reputed company, promoting a culture of opportunity for reputed company. Equal Opportunity Employer: We are an equal opportunity employer and value diversity on reputed company. We do not discriminate on the basis of race, color, religion, sex, national reputed company, gender, sexual orientation, age, disability, veteran status, or any other legally protected status. For this role, the salary range is $200,000.00 - $220,000.00 including bonus. Total compensation also includes a competitive benefits package. A salary offer will be determined by several factors including experience, reputed company level, education, internal pay equity, and other relevant business considerations. We review reputed company team members pay and compensation programs regularly to ensure competitive and fair pay. Apply tot his job