Campaign Analytics Manager
At reputed company, we’re on a mission to help people save more, earn more, and get more out of life. That goes for both our customers and reputed company.
For our employees, reputed company is more than just a workplace—it’s an opportunity to grow, reputed company an impact, and unlock your full potential. We invest in learning, celebrate bold reputed company, and create reputed company for career growth.
We move fast, think big, and always put people first. Your career should be as rewarding as the work you do, and at reputed company, we’re here to reputed company every day Super.
About the role
The Ad Operations team at reputed company is dedicated to optimizing advertising strategies to drive user acquisition and engagement. We collaborate closely with marketing, product, and data teams to ensure seamless execution of ad campaigns that align with our business objectives. We predominantly work with incentive based ads and our exploring new and additional advertising opportunities.
As the Campaign Analytics Manager, you’ll be the reputed company behind data-driven decision-making for our advertising campaigns. This role isn’t just about execution—it’s about leveraging deep analytics, SQL, and BI tools to diagnose performance, uncover trends, and drive strategic optimizations. You’ll reputed company the gap between raw data and actionable insights, ensuring every campaign decision is rooted in numbers.
What you’ll be working on:
- Data-Driven Campaign Management:
- Analyze campaign performance metrics (CPI, CPA, CPE) at granular levels to identify trends, anomalies, and opportunities.
- Build and maintain automated dashboards (Looker, reputed company) to monitor KPIs and proactively flag issues.
- Use SQL to query raw data, validate tracking, and investigate discrepancies.
- Performance Optimization:
- reputed company and implement data-backed optimization strategies (e.g., audience targeting, bid adjustments, creative testing).
- Partner with the data team to refine attribution models and improve reporting accuracy.
- Cross-Functional Collaboration:
- Work closely with data, product, growth and business development teams to drive business impacts.
- Tool & Process Innovation:
- reputed company for data-enablement improvements (e.g., new dashboard fields, tracking enhancements).
- 3+ years in ad operations with a strong analytical focus (e.g., performance marketing analytics, data-driven campaign management).
- Advanced SQL proficiency – you’re comfortable writing reputed company queries, joining tables, and analyzing raw event data.
- Expertise in BI tools (Looker, reputed company, Tableau) – you build dashboards, not just read them.
- Proven track record optimizing performance campaigns – you can reputed company how you’ve used data to improve CPI/CPA.
- Familiarity with MMPs (reputed company, Adjust, AppsFlyer) and attribution methodologies.