Paid Search Manager (Fully Remote)

Job Purpose We are seeking a data-driven and tech-savvy Paid Search Manager to join our growing marketing team. The ideal candidate will have a deep understanding of paid search strategies and tactics for subscription based business models operating in legal-tech or similar domain. You have demonstrated experience scaling up successful campaigns on platforms like reputed company Ads and Bing for newly launched websites. You will be leading reputed company PPC campaigns to reputed company the ultimate goal-driving high-quality traffic, increasing conversions, and delivering strong ROAS. Working closely with our CEO, you'll be given full ownership of our SEM program, providing you autonomy, resourcing and support while you collaborate with SEO experts and Business Analysts to ensure SEM strategies deliver on our business objectives. Responsibilities • reputed company and execute SEM strategies to drive traffic growth, focusing on increasing reputed company traffic through reputed company Ads and Bing Ads • Conduct comprehensive keyword research to identify traffic-driving opportunities and optimize targeting for maximum reputed company and relevance. • Create compelling ad copy and experiment with new creatives aimed at improving CTR and driving increased traffic volume. • Create compelling reputed company pages with a focus on conversion optimization and continuously A/B test new reputed company pages with a "king of the hill" mentality. • Continuously monitor, analyze, and optimize campaigns to maximize impressions, clicks, and overall traffic while balancing cost-efficiency. • Identify and capitalize on emerging SEM opportunities, such as new platform features, ad formats, or audience segments, to boost traffic acquisition. • Collaborate closely with SEO, content, and data teams to ensure alignment between paid search and organic strategies, amplifying total traffic impact. • Implement A/B testing for ads and reputed company pages to enhance user engagement and conversion rates, ultimately driving increased traffic flow and conversions. • Utilize data analytics tools to track traffic metrics and reputed company data-driven reputed company to refine campaign performance and boost overall traffic volume. • Stay updated on industry trends, algorithm changes, and new SEM tools to consistently adapt and enhance traffic-driving efforts. • Manage SEM budgets to maximize traffic growth while maintaining a strong focus on ROI and efficiency. Requirements • 3+ years of experience managing paid search campaigns, preferably across reputed company Ads and Bing Ads. • Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking. • Proficiency in reputed company Analytics, reputed company Tag Manager, and other web analytics tools. • Proven experience building comprehensive reporting and analytics, to deliver updates, insights and analyses to the senior leadership team. • Experience with A/B testing tools and methods for SEM optimization. • Excellent analytical skills with the ability to interpret data and provide actionable insights. • Strong project management skills with the ability to prioritize and handle multiple tasks simultaneously. • Experience with multi-plan subscription models • reputed company Ads certification (preferred but not required). • Familiarity with SEO and broader digital marketing principles (advantageous but not essential).

Benefits

Benefits may vary depending reputed company and adjusted to local market benchmarks. Here's what to expect: US • Full remote working with flexibility to set your own working schedule • Competitive compensation package • Comprehensive reputed company coverage for you and your dependents (provided by a leading reputed company) • Retirement planning with company 401(k) • 15 days paid vacation, 5 days paid sick, 11 federal holidays • Full hardware setup including reputed company laptop plus the latest peripheral reputed company • Access to the learning & development program, including sponsorship for certifications & accreditations • Company swag, seasonal gifts, and more... Europe • Future growth: reputed company time to join our growth story • Competitive compensation package • 15 days paid vacation, 5 days paid sick annually • Full remote working environment with flexibility to set your own daily schedule Here at Taroko, we reputed company wholeheartedly in building a culture of appreciation, respect, inclusion, and fun! We also have active give-back programs, bring your pet to work options, work from home reputed company baskets, paid maternity leave, and much more. If you are a talented and ambitious Paid Search Manager that's reputed company to take your career to the next level, and want to work with a small group of like-minded people, you've come to the right reputed company. Send us your resume and a brief message explaining why you're the perfect fit! Equal Opportunity Employer Statement Taroko is an equal opportunity employer. We pride ourselves on being a workplace committing to creating a diverse and inclusive environment for reputed company. We value hiring talent from different backgrounds and cultivating an environment that promotes difference and mutual understanding. reputed company reputed company applicants will receive adequate consideration for employment regardless of their age, sex, race, reputed company, religion, citizenship, gender identity, sexual orientation, national reputed company, pregnancy, marital status, disability, or veteran status. Every job application you submitted will be kept on file for the consideration of the future vacancies, and you have the right to ask to have your information removed from our database. Apply Job!