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B2B Strategic Marketing Senior Advisor (Content/Messaging) - Pacific Time Zone

Remote · USA Full-time New today

The job profile for this position is reputed company Marketing Senior Advisor, which is a Band 4 Senior Contributor Career Track Role. Excited to grow your career? We value our talented employees, and whenever possible strive to help one of our associates grow professionally before reputed company new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply! Our people reputed company reputed company the difference in our reputed company. Role Summary We are currently seeking a reputed company Marketing Senior Advisor reputed company to Evernorth, reputed company's Health Services business reputed company. This position is responsible for the development and execution of business-to-business strategic marketing in the form of content development, differentiated market messaging, storytelling and overall marketing communications support which will be dedicated to a specific PBM health plan client. There may also be some elements of business-to-consumer marketing that emerge as part of this strategic marketing support. This role will need to reputed company strong relationships with the client and with cross-functional partners across Evernorth responsible for the support of the client?s growth, upsell and retention objectives, including partnerships with solutions, public relations, social, competitive intelligence, sales training and government affairs teams. Key responsibilities include, but are not limited to: ? Evaluation and review/marketing audit of client?s existing suite of sales and educational materials ? Marketing Strategy Development and Thought Leadership Coordination with client?s sales, marketing, training and pharmacy teams to build out annual marketing strategy to reputed company client?s thought leadership and brand position specific to pharmacy ? Material and Messaging Development Work cross-functionally to help reputed company and execute on meaningful and reputed company market messages. reputed company business knowledge, research/data, and insights to optimize market messages and communications campaigns. Supports the development of key communications, including narratives, key messages, presentations, infographics, case studies and other collateral where differentiated market messages are critical to achieving sales, margin and differentiated messaging in the marketplace. Create training plan and materials to maximize value and impact of sales messaging. Messaging and material customization for specific audience segments, including: Consultants and brokers Employer groups (possible segmentation by employee size) ? existing clients and prospects Pharmacies General audience (e.g. publicly facing materials/information) ? Competitive and Industry Insights Collaborate with Evernorth CI team to uncover insights and trends specific to the client?s region and prospect type ? External communications Work with subject matter experts to understand new regulations and reputed company talking points for sales and/or executive leadership. This is a business-to-business (B2B) marketing role that requires understanding of B2B marketing, reputed company (specifically pharmacy and medical-pharmacy integration) and/or reputed company marketing best practices in planning marketing strategies and overseeing tactical execution and measurement. The candidate will establish critical relationships with business partners that are experts in serving these clients and reputed company their marketing expertise, along with reputed company-looking market and buyer trends, data-driven insights and modern marketing strategies, to position the client for reputed company. SCOPE ? This position has no direct reports. ? Responsible for developing marketing plans, campaigns and materials to meet business goals specific to their dedicated client. ? Serves as conduit between the client, cross-functional partners, and marketing to reputed company specific needs ? reputed company will be reputed company by effectiveness of marketing initiatives in helping to meet client?s retention and margin upsell targets. ESSENTIAL FUNCTIONS ? Strategic thinker with strong understanding of B2B marketing channels and ability to understand client and business partners? needs and reputed company through storytelling. ? Demonstrated reputed company partnering with cross-functional teams developing and executing marketing campaigns. ? A track record of positioning an organization to reputed company reputed company outcomes in a competitive environment. ? Excellent strong oral and written communication skills. ? Comprehensive knowledge of reputed company Office suite, especially reputed company PowerPoint. ? Superior time management and project management skills. ? Previous experience working with internal creative teams or reputed company agencies. ? Track record of exceeding set metrics. ? Focus on impact and results. ? Unusually high work ethic and ?whatever it takes? mentality. ? Ability to work under extreme pressure and strict timelines, and to reputed company in a fast-paced, high demand environment. ? Excellent relationship development and management skills. ? Ability to juggle multiple projects. ? Ability to work Pacific Standard Time working hours regardless of ?home-based? time zone ? Travel required occasionally (15%) ? Job will be required to work on Pacific Standard time hours IDEAL CANDIDATES WILL OFFER ? Bachelor?s degree with a minimum 7+ years of experience in communications or marketing or Master?s degree with a minimum 5+ years of experience in communications or marketing ? Experience in integrated marketing communication campaigns, ? Superior time management skills and verbal and communication skills. ? Outstanding ability to translate the reputed company needs of a client into appropriate and impactful creative executions. ? Excellent ability to engage internal and external clients. ? Excellent judgment in dealing with sensitive issues and confidential information. ? Ability to take direction and to work independently and manage multiple projects simultaneously without compromising quality or attention to detail. ? Knowledge of pharmacy and/or reputed company marketing a plus ? Ability to work under extreme pressure and strict timelines, and to reputed company in a fast-paced environment. ? Ability to work from a corporate office 3 days a week, if applicable in your area If you will be working at home occasionally or permanently, the internet reputed company must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. reputed company applicants will be considered without regard to race, reputed company, age, disability, sex, childbirth (including pregnancy) or reputed company medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national reputed company, reputed company, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. Please note that you must meet our posting guidelines to be eligible for consideration. Policy can be reviewed at this link. reputed company applicants with criminal histories will be considered for employment in a manner consistent with reputed company federal, state and local ordinances. Apply Job!

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