Google Analytics Specialist
Description We are in the search for a Digital Marketing Specialist to join our dynamic team in Aliso Viejo, California. This role revolves around the digital marketing industry and involves the use of Google Analytics. This position offers a short-term contract employment opportunity... Responsibilities ? Evaluate the health and setup of our Google Analytics tags ? Develop strategies to optimize the use of Google Analytics for the company ? Conduct regular checks and maintenance of our analytics system ? Resolve any issues or discrepancies found in the analytics data ? Assist in the development of marketing strategies based on analytics data ? Monitor and analyze customer behavior patterns using Google Analytics ? Present findings and reports to the team on a regular basis ? Ensure the accuracy and consistency of analytics data ? Keep up-to-date with the latest trends and changes in Google Analytics ? Provide training and support to team members on using Google Analytics effectively. Requirements ? Proficiency in Google Analytics and Microsoft Clarity is a must. ? A minimum of two years' experience in a digital marketing role is required. ? Demonstrable experience with SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. ? Solid understanding of web metrics, digital analytics, with the ability to generate, analyze, and interpret data. ? Must be able to manage multiple projects at the same time in a fast-paced environment. ? Technically capable, excellent communicator, and a desire to improve processes. ? Strong analytical skills and data-driven thinking. ? Up-to-date with the latest trends and best practices in online marketing and measurement. ? Bachelor?s degree in marketing or a related field. ? Experience in optimizing landing pages and user funnels. ? Experience with A/B and multivariate experiments. ? Working knowledge of ad serving tools. ? Experience in setting up and optimizing Google Adwords campaigns. ? Strong analytical skills and data-driven thinking. ? Up-to-date with the latest trends and best practices in online marketing and measurement. ? Excellent communication and interpersonal skills. ? Proactive, self-starter with an eye for detail. ? Experience in creating and implementing digital marketing strategies. ? Ability to work collaboratively in a team environment. ? Strong problem-solving skills. ? Ability to work under pressure and meet deadlines. ? Excellent command of the English language, both written and verbal. ? Ability to create effective marketing content is a plus. Innovation starts with people.® Robert Half is the world?s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking ?Apply Now,? you?re agreeing to Apply Job!