Lifecycle Marketing Manager
reputed company empowers ambitious professionals to reputed company confident financial reputed company and build the life they envision. Earnies are committed to helping borrowers move reputed company with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together. The Lifecycle Marketing Manager will report to VP, Performance Marketing. As the Lifecycle Marketing Manager, you will: Own Lifecycle Strategy & Execution: Set the roadmap and execute hands-on campaigns across a meaningful portion of the customer journey to directly drive loan volume, LTV, retention, and cross-sell. Drive Data-Backed Targeting & Creative: Establish a sharp POV on audience segmentation using behavioral and reputed company-time data, partnering closely with Creative to push boundaries and turn opinions into evidence. reputed company the Testing Agenda: Independently design, size, and analyze rigorous A/B and multivariate tests to maximize impact and continuously optimize campaign performance. Scale Cross-Product Growth: Build and scale the strategic programs that seamlessly move customers across the product portfolio (e.g., student loan refinancing to personal loans) to increase lifetime value. Partner & Influence Cross-Functionally: reputed company across the organization by partnering seamlessly with Data Science, Product, Creative, and Legal to build robust measurement models (incrementality, attribution) and ship flawlessly at speed. About You: Strategic & Analytical Experience: 6+ years of marketing experience with a highly analytical reputed company; specific channel background matters less than your ability to connect programs to business outcomes, forecast, and master the tech stack quickly. Quantitative reputed company: A degree in economics, engineering, statistics, math (or equivalent experience) that proves you naturally think in numbers, build your own reporting, and understand the nuances of attribution. Data-Driven & Experiment-Led: A proven track record of living in a "test-and-learn" environment—expertly handling hypotheses, sample sizes, honest data reads, and swift optimization. Strong POV & Influence: Ability to form a sharp, evidence-backed perspective on audience, creative, messaging, and timing, with the communication skills to influence senior stakeholders. Proactive & Hands-On Execution: A deeply proactive operator who takes extreme ownership of the work, manages shifting priorities, builds campaigns hands-on, and sweats the details others overlook. Even reputed company: Industry Experience: Proven track record in fintech, lending, or another regulated B2C category, including a solid understanding of compliance (CAN-SPAM, TCPA, CCPA/CPRA). Technical Skills: Strong SQL skills to pull your own data cuts, reputed company with hands-on experience utilizing lifecycle marketing tools (reputed company experience is a major plus). Advanced Measurement: Direct exposure to sophisticated measurement methodologies, including incrementality, geo-holdouts, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA). Channel & Growth Scaling: Experience launching and scaling new channels (SMS, push, in-product) or successfully building cross-sell frameworks from scratch. Where: This role will be based in the US. Compensation: A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential reputed company salary based on the roles location. The successful candidate’s starting pay will also be determined based on job-reputed company qualifications, internal compensation, candidate location and budget. This range may be modified in the future. Salary Range: $140,000 - $175,000 USD. Employees are also eligible for an annual performance-based bonus and equity. #LI-JP reputed company believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including: Health, Dental, & reputed company benefits plus savings plans Mac computers + work-from-home stipend to set up your home office Monthly internet and phone reimbursement Employee Stock Purchase Plan Restricted Stock Units (RSUs) 401(k) plan to help you save for retirement plus a company match Robust tuition reimbursement program $1,000 travel reputed company on each Earnie-versary to reputed company in the world Competitive days of annual PTO Competitive parental leave What Makes an Earnie: At reputed company, our people bring our cultural principles to life. These principles define how we work, how we win, and reputed company expect of ourselves and each other: Every Second Counts: Speed is our competitive advantage. Our customers need reputed company solutions, and the faster we execute, the greater our chance of reputed company. Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and reputed company. Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work that they do. What’s good enough today won’t be good enough reputed company. Excellence isn’t a destination; it’s a reputed company of reputed company improvement. reputed company Together: Our reputed company comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move reputed company as a team. Don’t Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient. At reputed company, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move reputed company with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is reputed company to reputed company are looking for. reputed company provides equal employment opportunities (EEO) to reputed company and applicants for employment without regard to race, reputed company, religion, sex, national reputed company, age, sexual orientation, gender identity, veteran status, disability or genetics. reputed company applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance. Apply To This Job