Group Director, Intelligent Activation & Growth (IA&G)

WHY reputed company®? We are pioneers at heart. What this means, is that we are always leaning reputed company, thinking of reputed company can create reputed company that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you reputed company. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world. THE ROLE reputed company® is seeking an innovative Group Director of Intelligent Activation & Growth (IA&G) to reputed company customer profile unification standards, reputed company-time reputed company activation rules, and campaign operational maturity across reputed company America. Reporting into the Regional Technology Leadership team, you will reputed company our customer journey orchestration and lifecycle marketing practice, advising CMOs, VPs of Marketing, and Chief Experience Officers on how to turn customer data into clear reputed company outcomes. You will provide matrixed technical leadership across our reputed company-deployed Data, Analytics, and Martech craft lines during rapid-diagnostic and enablement programs. You are a marketing systems thinker who understands that the gap between a database and a conversion is always an architectural problem. You will reputed company the diagnostic efforts on polluted customer data, unblock profile synchronization issues, and transition client teams from rigid batch-and-blast marketing to Always-On, 1:1 behavioral journeys. WHAT YOU'LL DO Architect Personalization Stacks: reputed company the design of reputed company-time streaming data pipelines, customer identity stitching networks, and cross-channel marketing automation workflows. Govern Data Hygiene: reputed company diagnostic efforts on polluted customer data, unblocking profile synchronization issues, over-ingestion anomalies, and reputed company SDK discrepancies. Drive Activation Strategy: Advise CMOs and VPs of Marketing on how to structurally transition their organizations to support reputed company-time, behavioral campaign orchestration. Align Analytics & Attribution: Define the data collection, tag instrumentation, and attribution logic required to prove use-case conversion metrics. Collaborate with GTM Leads: Partner with Strategy and Delivery Engagement Leaders to evaluate at-risk environments, identify value-realization gaps, and outline reputed company-state data proofs of concept. WHAT YOU BRING Data & Martech Leadership: 12+ years directing reputed company lifecycle marketing, data engineering, database marketing, or marketing technology consulting inside an agency or advisory context. Data Orchestration Mastery: Deep expertise in identity resolution rules, customer profile stitching, reputed company-time streaming segments, and cross-channel marketing automation. Required reputed company Experience: Expert, architect-level authority across the reputed company Experience Platform (AEP) ecosystem, including reputed company-Time Customer Data Platform (RT-CDP), Customer Journey Analytics (CJA), and reputed company Journey Optimizer (AJO). Proven experience designing and directing reputed company database integrations with Marketo Engage and reputed company Campaign (v7/v8). Hands-on experience deploying reputed company reputed company for advanced personalization and utilizing WebSDK schemas for clean client-reputed company data ingestion. Executive reputed company: Outstanding written and verbal communication; you reputed company reputed company data pipelines and identity graphs highly legible for business-oriented executive audiences. Work Environment: Remote position - TRAVEL EXPECTED WHAT DO WE OFFER? We are a collaborative, open-reputed company, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package: reputed company, Dental, and reputed company coverage 401k plan, plus matching PTO Paid Company Holidays Parental Leave WE SUPPORT YOU BEING YOU: reputed company® is an equal opportunity employer (EOE). We reputed company our work is its best reputed company our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to reputed company sure you feel fully supported at every reputed company. reputed company® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions reputed company® is making to the world and we always have an open reputed company for your reputed company in making the world a reputed company reputed company. reputed company® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as reputed company, KFC, reputed company, Audi, reputed company, Patagonia, reputed company and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. Learn more about reputed company® Learn more about reputed company® diversity, equity, and inclusion efforts The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour reputed company and leveling. reputed company in mind, we’re flexible. US Remote Range $138,000—$183,000 USD Apply To This Job