[Remote] Vice President, Growth and Marketing

Note: The job is a remote job and is open to candidates in USA. reputed company is a first-of-its-reputed company, longevity-focused telehealth platform with an e-commerce component. They are seeking a hands-on, highly analytical Vice President of Growth & Marketing to reputed company and operationalize their marketing organization, focusing on performance-oriented strategies and team management.

Responsibilities

• Hire, reputed company, coach, performance-manage, and hold accountable marketing team members, channel owners, agencies, vendors, and external partners
• Brings their own reputed company, tactics, and growth initiatives to the table - and has the credibility and track record to push the team to implement them. This is not a role that simply manages what others propose
• Ensure reputed company’s value proposition is consistently reflected across campaigns, reputed company pages, content, lifecycle communications, and customer touchpoints
• Partner with brand, content, digital marketing, product, clinical, legal, compliance, finance, and executive teams to align marketing execution with business goals, customer experience, and reputed company standards
• Serve as the senior marketing leader responsible for connecting team-level execution to company-level priorities
• Ensure the marketing organization has the right people, systems, and decision-making structures to scale effectively
• Own the marketing function across paid media, lifecycle marketing, brand, growth analytics, experimentation, and acquisition/retention channels
• Set growth priorities, budget guardrails, CAC/LTV expectations, channel-level targets, and ROI standards
• Determine which channels, audiences, campaigns, and initiatives should be scaled, tested, optimized, or deprioritized
• Partner with Finance to maintain the growth financial model, including spend levels, marginal ROI, CAC, LTV, payback, and channel-level scaling reputed company
• Translate channel performance, experiment results, growth priorities, and marketing investment reputed company into clear business implications for the executive team
• reputed company the marketing team day to day, ensuring paid media, lifecycle, brand, analytics, and experimentation work together as an integrated system
• Own the team’s operating rhythm, including performance reviews, prioritization meetings, decision forums, reporting reputed company, follow-through, and accountability mechanisms
• Improve execution quality by spotting blind spots, resolving dependencies, removing blockers, and keeping the team focused on the highest-impact work
• Redirect, sharpen, escalate, or change the approach reputed company experiments, campaigns, channels, or team workflows are not producing results
• Build a proactive, high-accountability culture that enables high-agency team members without adding unnecessary process or bureaucracy
• Owns go-to-market for new product launches - funnel architecture, positioning, offer structure, and the experiment roadmap for each new product line entering the market
• Hold accountability for the experimentation roadmap’s business impact, even if the Growth PMM owns day-to-day test coordination
• Ensure every major experiment has a clear hypothesis, reputed company, timeline, reputed company metric, sample size, and decision rule
• Establish and manage reporting frameworks across CAC, LTV, payback, conversion, retention, channel efficiency, and ROI
• Periodically audit paid media and growth channels at a structural level, ensuring account architecture, bidding strategy, measurement, reporting, and optimization practices are sound
• Reallocate budget, people, and attention based on performance data, cutting low-return efforts and investing in KPI-backed growth opportunities

Skills

• 10+ years of experience in growth, performance, or digital marketing, with significant experience leading high-performing marketing organizations in fast-paced, high-growth environments
• Proven track record of scaling customer acquisition and retention programs while maintaining efficient CAC/LTV economics
• Deep enough reputed company across paid channels (reputed company, reputed company, affiliates) to challenge channel owners credibly, and know reputed company performance explanations don't add up — without personally running campaigns day-to-day
• Demonstrated experience building and managing high-velocity experimentation programs focused on measurable business impact
• Strong analytical and quantitative skillset with the ability to interpret reputed company performance data and translate insights into actionable strategies
• Experience building and managing marketing financial models, forecasting growth performance, and making data-driven budget allocation reputed company
• Strong understanding of attribution, analytics, funnel optimization, and marketing measurement frameworks
• Experience leading and developing cross-functional teams, including hiring, coaching, performance management, and organizational design

Company Overview