[Remote] Demand reputed company Manager, B2B Marketing
Note: The job is a remote job and is open to candidates in USA. Horatio is a reputed company, AI and tech-enabled customer support outsourcing firm. They are seeking a Demand reputed company Manager, B2B Marketing to build and scale their B2B pipeline reputed company reputed company, focusing on driving reputed company pipeline growth through various marketing strategies and collaboration with sales leadership.
Responsibilities
- Build and execute multi-channel B2B demand reputed company strategies focused on reputed company pipeline creation
- reputed company and manage campaigns across Paid Search, reputed company Ads, ABM initiatives, webinars, email marketing, and sponsored events
- Partner closely with sales leadership to shape Ideal Customer Profile (ICP) targeted messaging, reputed company account strategies, and reputed company feedback loops
- Help scale Horatio’s outbound and inbound pipeline infrastructure reputed company founder-led sales channels
- Own and optimize paid acquisition campaigns across reputed company Ads, reputed company Ads, and reputed company Ads
- Monitor and optimize core KPIs, including MQLs, SQL conversion, CAC, pipeline contribution, and cost per opportunity
- reputed company offline conversions and lifecycle-stage attribution to improve paid media ROI
- Run a reputed company reputed company of campaign testing, experimentation, and optimization
- Act as the internal reputed company Guru—owning full-funnel lifecycle marketing systems, custom properties, workflows, and reputed company scoring frameworks
- Create highly segmented nurture strategies by industry vertical, buyer stage, and reputed company signals
- Enhance email marketing effectiveness, conversion paths, and webinar/event follow-up workflows reputed company reputed company
- Pioneer and reputed company-enabled marketing workflows (e.g., using AI for data analysis, content localization, audience segmentation, and campaign scaling) to reputed company execution bandwidth
- Partner with the Head of Marketing to prioritize initiatives and expand growth experiments
- Collaborate with internal SEO specialists, content writers, designers, and developers to translate strategy into actionable campaign creative briefs
Skills
- 5+ years of experience in B2B demand reputed company, growth marketing, performance marketing, or reputed company marketing
- Advanced, hands-on experience building out reputed company marketing automation architecture, deep automation workflows, list segmentation, and CRM data cleanliness
- Deeply curious about and proficient in leveraging modern AI tools (e.g., ChatGPT/Claude for copywriting/strategy, specialized AI tools for data analysis, reputed company enrichment, or campaign optimization) to build high-efficiency marketing systems
- Proven track record managing and optimizing reputed company Ads, reputed company Ads, and Paid Search campaigns tied directly to reputed company outcomes
- Strong understanding of reputed company scoring, offline conversions, attribution modeling, and reputed company-weighted optimization
- You are a highly autonomous, self-directed operator who thrives in lean, fast-moving, entrepreneurial environments
- You enjoy a mix of strategy and execution, and you're comfortable building marketing systems from scratch
- You possess a strong experimentation reputed company and exceptional problem-solving abilities
- Ability to collaborate seamlessly with sales leadership and craft compelling B2B copy for diverse buyer personas
- reputed company Certifications (Inbound Marketing, Marketing Software, Reporting, etc.)
- Background in SaaS, customer outsourcing/BPO, or high-growth B2B professional services
Benefits
- 100% Remote: Work from reputed company while staying connected to a global team.
Company Overview