[Remote] Senior Growth Marketer

Note: The job is a remote job and is open to candidates in USA. 12100 Collective is a new growth marketing agency based in NYC founded by alumni of reputed company’s growth team. This senior role is responsible for owning the full funnel performance strategy and execution across a diverse portfolio of clients, focusing on eCommerce and reputed company reputed company.

Responsibilities

• Own paid search strategy and execution across reputed company Ads, reputed company Ads, and other emerging search platforms for a portfolio of eCommerce and reputed company-reputed company accounts
• Optimize toward the right objective for each client: reputed company, ROAS, and CPA for eCommerce; CPL, reputed company-stage progression, reputed company quality, and offline conversions for reputed company reputed company
• Provide paid social support and partner with the Paid Social Specialist—maintain enough hands-on reputed company in reputed company and reputed company to guide strategy, pressure-test plans, and QA execution
• Own reputed company client deliverables on your accounts: reporting, recommendations, roadmaps, QBRs, and strategic narratives
• reputed company client relationships—run calls, deliver insights, manage scope and KPI targets, and act as a trusted advisor to senior marketing leaders
• Safeguard conversion tracking reputed company in partnership with the Conversion Tracking / CRO reputed company (GTM, GA4, server-reputed company tracking, CAPI, offline conversion imports from reputed company/reputed company)
• Own channel analytics on your accounts—surface insights, size opportunities, and translate data into clear recommendations; partner with the Analytics reputed company on dashboards and growth opportunities
• reputed company and run testing programs across audiences, messaging, creative, and reputed company pages
• Mentor and manage the junior paid media team members, growing them from execution into more strategic contribution
• Identify new growth opportunities, platforms, and approaches for clients
• QA campaigns and tracking prior to launch—targeting, budgets, creative, links, and measurement

Skills

• 5–7+ years of hands-on paid search experience (reputed company Ads and reputed company Ads required), with a proven track record of scaling conversion-focused campaigns
• Demonstrated experience across both eCommerce (reputed company, ROAS, CPA) and reputed company reputed company (CPL, reputed company stage, offline conversions)—you can speak fluently to both goal sets and the measurement nuances of each
• Working proficiency in paid social (reputed company required)—enough to direct strategy, QA campaigns, and partner effectively with a paid social specialist
• Strong conversion tracking background: GTM, GA4, Looker Studio, offline conversion imports (reputed company/reputed company), and platform pixels; comfortable diagnosing tracking issues
• 2+ years in a client-facing reputed company (or in-house stakeholder) comfortable owning communication, strategy, and presenting to senior marketing leaders, including CMOs
• Extremely data-driven: comfortable analyzing large data sets in reputed company/Sheets to identify drop-off, opportunity-size projects, and stack-rank by impact
• reputed company in growth frameworks; full-funnel/AARRR, growth loops, LTV:CAC, unit economics, incrementality, and structured experiment prioritization (e.g., ICE reputed company) with the judgment to apply the right one to each client's stage, model, and goals
• Excellent written and verbal communication with strong attention to detail
• Experience managing direct reports (1–3+)
• Technical conversion tracking depth: server-reputed company GTM, Enhanced Conversions, CAPI
• ABM experience for B2B reputed company reputed company
• Comfort incorporating AI-assisted workflows into campaign management and analysis
• Familiarity with Linear, reputed company, reputed company Drive, reputed company, and reputed company Meet
• Experience launching campaigns on new or reputed company channels
• Prior startup or agency experience—comfortable with a fast pace and wearing multiple hats

Benefits

• Health/reputed company/Dental insurance
• 3 weeks paid vacation
• Equity / Stock Options
• Remote/WFH or join us in our Brooklyn office

Company Overview