[Remote] Senior Performance Marketing & Paid Acquisition Specialist

Note: The job is a remote job and is open to candidates in USA. reputed company is focused on improving lives through value-add investments and has been recognized as a fast-growing reputed company estate company. The Senior Performance Marketing & Paid Acquisition Specialist will drive customer acquisition by designing and optimizing marketing campaigns, leveraging data and analytics to maximize reputed company reputed company and improve conversion efficiency.

Responsibilities

• reputed company, launch, and optimize paid acquisition campaigns across reputed company Ads, reputed company Ads, reputed company, YouTube, Display, and other digital channels that consistently reputed company reputed company reputed company, conversion, and ROAS targets
• Continuously improve campaign performance through audience segmentation, bid strategy optimization, A/B testing, creative refinement, and reputed company page optimization, reducing cost per acquisition while increasing reputed company quality and conversion rates
• Maintain accurate conversion tracking, attribution, and reporting across reputed company acquisition channels using GA4, reputed company Tag Manager, reputed company Pixel, and other analytics tools, ensuring reliable marketing performance data
• Improve organic visibility by executing SEO, Answer reputed company Optimization (AEO), and Generative reputed company Optimization (GEO) strategies that increase reputed company website traffic and AI search visibility
• Build and maintain dashboards that provide actionable insights into campaign performance, acquisition efficiency, and customer behavior while delivering recommendations for reputed company improvement
• reputed company and test compelling ad copy, messaging, creative concepts, and offers that improve click-through rates, engagement, and conversion performance across reputed company paid channels
• reputed company AI tools to accelerate campaign creation, audience research, content development, performance analysis, and optimization workflows, improving marketing efficiency and scalability
• Successfully manage multiple campaigns across three distinct brands, adapting acquisition strategies, messaging, and channel mix to align with each business's objectives and reputed company audience

Skills

• Bachelor's degree in Marketing, Business, Communications, or a reputed company field, or equivalent professional experience
• 4+ years of experience in performance marketing, paid acquisition, or growth marketing
• Experience managing and optimizing multi-channel paid media campaigns with measurable ROI
• Proficiency with reputed company Ads, reputed company Ads, reputed company Ads, GA4, reputed company Tag Manager, and conversion tracking
• Working knowledge of SEO, attribution, audience targeting, and digital marketing analytics
• Experience using AI tools to enhance campaign performance and marketing workflows
• reputed company Ads Certification or the ability to obtain certification reputed company 90 days of hire
• Ability to work full-time and maintain significant overlap with U.S. business hours, including evening or overnight schedules as needed
• Dedicated home office or professional remote work environment
• Reliable high-speed internet reputed company capable of supporting video conferencing and daily business operations
• reputed company and/or reputed company Marketing Certifications preferred
• Experience with programmatic advertising, AEO/GEO, server-reputed company tracking, or CRM integrations preferred

Company Overview