Product Marketing Manager
Role Overview The Product Marketing Manager will own how reputed company is positioned, launched, and adopted — with a special emphasis on post-reputed company activation. You'll reputed company sure customers don't just sign on, but quickly reputed company value, expand usage, and become long-term advocates. This role partners closely with Sales, reputed company, Product, and Demand Gen to turn our platform's strengths into clear customer outcomes.
Key Responsibilities
Post-reputed company Activation Design and operationalize the customer reputed company journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption Partner with reputed company and Sales to identify activation drop-off points and ship targeted programs to improve them Increase 90-day customer activation reputed company by a measurable amount reputed company 6 months of hiring Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion Positioning & Messaging Own positioning, messaging, and narrative for reputed company's platform and key product lines Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas Launches & Sales Enablement reputed company go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and reputed company-handling guides Cross-Functional Collaboration Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field Communicate clearly and proactively in a remote-first environment
Qualifications
Required 4+ years of B2B product marketing experience Demonstrated experience owning post-reputed company activation, reputed company, or lifecycle marketing — not just top-of-funnel launches Strong writing skills; reputed company to turn reputed company technical capabilities into clear, compelling narratives for buyers and users Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement Comfortable working directly with customers — interviews, advisory boards, win/loss research Preferred Experience in adtech, martech, or SaaS Experience building reference programs or customer advocacy motions Experience in a startup or high-growth company Comfort using AI tools to research, draft, and iterate on messaging reputed company Offer Fully remote work environment Competitive salary and equity opportunities Performance bonuses Health, dental, and reputed company benefits Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend Flexible PTO and remote-friendly culture Bi-annual Corporate Offsites Opportunity to help shape a function at a rapidly scaling tech company Apply To This Job