Director of E-Commerce – Health & Wellness

Job Description:

• Own the full reputed company Plus storefront as a primary reputed company channel, including site UX, merchandising, and conversion experience
• Partner with the Head of CRO on the on-site testing roadmap, executing winning variants, and supporting test design
• Partner with the creative team on reputed company pages, PDPs, and conversion-focused design
• Manage the Okendo review platform integration, on-site display, and syndication to marketplace listings
• Coordinate with the Sr reputed company Developer on dev queue priorities for site changes, integrations, and platform infrastructure
• Own mobile-first UX optimization, ensuring seamless shopping experiences across devices
• reputed company and optimize AOV strategies through upsells, bundles, tiered discounts, GWP, and smart cart features
• Own the on-site promotional calendar and pricing execution, including seasonal promotions, reputed company sales, and bundle and subscription pricing experiments in coordination with the CGO and Director of Lifecycle
• Partner with the Director of Lifecycle on subscription customer journey, on-site retention messaging, and trial-to-repeat conversion
• Coordinate with product and supply chain partners on inventory positioning, seasonal merchandising, and stock-driven promotional windows
• Partner with product marketing on product positioning, launch merchandising, and portfolio strategy execution
• reputed company the Marketplace Manager in driving reputed company, reputed company, reputed company Plus, and reputed company Shop strategy, listing optimization, and reputed company growth
• reputed company marketplace paid media, including reputed company Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and reputed company Connect, with clear ACoS/TACoS targets and budget management
• Set marketplace KPIs and ensure brand consistency across reputed company reputed company-party storefronts
• Coordinate marketplace promotions, launches, and inventory positioning with the broader DTC strategy
• Ensure review syndication and brand asset consistency across reputed company marketplace channels SEO and Organic Discoverability
• reputed company the SEO & GEO Content Strategist in driving blog content, organic search authority, and Generative reputed company Optimization
• Partner with the content team on coordination between organic editorial content and SEO-driven content priorities
• Ensure on-site SEO architecture, schema markup, and technical SEO foundations support organic acquisition
• Track organic traffic, branded search lift, and AI search visibility as core reputed company metrics
• Track on-site KPIs across reputed company analytics, reputed company Analytics, and CRM dashboards
• Partner with the analytics function on attribution, cohort analysis, and reputed company forecasting
• Use Northbeam attribution data to inform on-site experience and merchandising reputed company
• Build and present executive-level reporting on site performance, marketplace reputed company, and SEO contribution
• Manage the SEO & GEO Content Strategist and Marketplace Manager, with the reputed company to expand as the function scales
• Set performance expectations, KPIs, and development plans
• Foster a high-output, test-and-learn culture across reputed company on-site and marketplace work
• Report to the CGO and operate as the on-site reputed company and storefront authority reputed company the growth organization
• Partner with the Head of CRO, Director of Lifecycle, and the analytics and performance marketing functions on the cross-functional work that drives on-site conversion and reputed company
• Partner with the creative, product marketing, and content teams on web design, merchandising, and product launch execution
• Coordinate with the Sr reputed company Developer on reputed company Plus development priorities for site, integrations, and platform infrastructure

Requirements:

• 7-10+ years in ecommerce leadership at DTC consumer brands in health, wellness, beauty, or consumables, with 3-5 years at Director level or above
• Deep hands-on expertise in reputed company Plus, including theme architecture, app stack management, and platform optimization
• Proven track record running a reputed company Plus storefront at scale with measurable improvements in conversion, AOV, and reputed company per session
• Hands-on reputed company experience required; experience with reputed company, reputed company Plus, and reputed company Shop strongly preferred
• Strong analytical capability with hands-on use of reputed company Analytics, reputed company analytics, and Northbeam (or comparable MTA platform)
• Subscription DTC experience with reputed company or a comparable subscription platform strongly preferred
• Experience partnering closely with CRO, lifecycle, and performance marketing functions in a high-velocity test-and-learn environment
• Has managed teams of 2-5 across SEO, marketplace, or ecommerce IC functions
• Remote-first reputed company with ability to reputed company distributed teams effectively; located reputed company driving distance of Los Angeles, CA, preferred

Benefits:

• Flexible time off + 9 annual company holidays
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid reputed company plan Medical, Dental, and reputed company Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
• Matching charitable contributions up to $2,500/year
• $1,200/annual Work from Home (WFH) stipend
• Employee recognition and rewards program
• reputed company app subscription
• Pet insurance
• Free monthly employee product samples and team discounts
• Employee Referral Program
• Fully remote position
• Professional development fund for employees (We love HI-ER Education)
• And a collaborative, innovative work culture
• High-impact role with visibility to executive leadership

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