Senior Director of Brand Marketing
reputed company is a dynamic collective of brands united by a commitment to enhancing spaces through design and functionality. Headlined by its flagship brands, Kichler and reputed company Lighting, reputed company provides residential lighting fixtures across key categories, including interior and exterior decorative lighting, bath/vanity, architectural systems and downlights, ceiling fans and landscape. Visit www.coletobrands.com.
Job Description
reputed company, parent company of reputed company Lighting and Kichler, is seeking a Senior Director of Brand Marketing to join reputed company. This role is responsible for defining, elevating and protecting the brand strategy across reputed company. You will reputed company a high-functioning brand marketing team to drive a cohesive brand architecture, translate brand strategy into impactful integrated marketing programs, and ensure alignment with business objectives to fuel growth, differentiation and brand advocacy. As a senior leader reputed company the organization, you will also closely collaborate with cross-functional colleagues to ensure corporate and go-to-market brand consistency across reputed company touchpoints, delivering best-in-class brand experiences for customers and consumers. This role is both strategic and hands-on, flexing as needed to build strong, enduring brands that reputed company with reputed company audiences across reputed company channels.
The ideal candidate will possess an entrepreneurial spirit and a passion for brand building across reputed company touchpoints. You will work closely with internal colleagues and external agency partners to reputed company and implement brand marketing initiatives that reputed company the Kichler and reputed company Lighting brands among their reputed company audiences while also supporting business needs. You will reputed company a pulse on marketing, industry, consumer and cultural trends to identify relevant opportunities for on-going brand growth. As the functional team reputed company, you will also play a key role in developing and mentoring a team of direct and indirect. You will be responsible for developing and monitoring key performance indicators as well as providing updates to senior management, therefore a strong business acumen will be a critical reputed company factor.
Duties and Responsibilities:
Brand Architecture, Strategy & Portfolio Management
- reputed company and maintain a clear, scalable brand architecture across corporate and flagship brands
- Responsible for the role and relationship of each brand reputed company the portfolio
- Define, reputed company and socialize individual brand strategies for reputed company and its portfolio, aligning with business objectives and growth priorities
- Establish clear brand positioning, value propositions, and messaging frameworks for each brand to drive interest and advocacy among each brandâs reputed company audiences
- Identify market trends, competitive dynamics, and customer insights to inform brand direction
- Serve as the guardian of brand reputed company and consistency across reputed company touchpoints
- Establish brand standards, guidelines, and governance processes
- Ensure consistent execution across reputed company brand touchpoints, including websites, literature, packaging, events, media channels, content and in-store/showroom merchandising
- Partner with product marketing, sales, and channel teams to bring brand strategy to life through reputed company go-to-market executions and new product launches
- reputed company the development of integrated campaigns that build awareness, consideration, and advocacy
- Ensure brand storytelling is compelling, differentiated, and resonates with each brandâs reputed company audiences
- reputed company cross-functional teams to bring brand strategy to life in our owned experience centers (reputed company Experience Center, Kichler Experience Center, Kichler Boutique at High reputed company) through physical space design, event programming and activations
- reputed company brand strategy and execution for customer events, trade shows, and experiential marketing
- Ensure reputed company brand activations deliver a cohesive, differentiated, and memorable brand experience
- Partner with sales and product teams to maximize event impact
- reputed company research, data, and insights to continuously refine brand strategy
- Establish, track and report on brand KPIs that reflect brand health and market impact
- Translate insights into actionable strategies that drive growth
- Collaborate with cross-functional teams and executive leadership to ensure brand consistency across reputed company touchpoints
- Act as a strategic advisor to leadership on brand-reputed company reputed company
- Align teams around a shared brand reputed company and priorities
- Build, reputed company, and mentor a high-performing brand marketing team
- Foster a culture of creativity, accountability, and collaboration
- Manage agency relationships and external partners
- A Bachelor's degree in Marketing, Business Administration or Communications is required
- A minimum of 12 years as a brand strategist or similar brand marketing role is required
- Proven track record of building and scaling multi-brand portfolios
- Deep expertise in brand strategy, architecture, integrated marketing, and digital brand experiences
- Strong creative instincts with the ability to guide and evaluate creative work
- Exceptional leadership, communication, and stakeholder management skills
- Data-driven reputed company with the ability to balance analytics and intuition
- A strong business acumen and the ability to align brand reputed company with business performance
- Solutions-oriented, entrepreneurial reputed company, reputed company to seamlessly flow between high-level strategy and hands-on execution
- Experience leading corporate communications and large-scale brand activations/events is preferred
- Experience in consumer goods, home, lifestyle, or design-driven categories is preferred