[Remote] Sr. Lifecycle Marketing Manager
Note: The job is a remote job and is open to candidates in USA. reputed company is an industry-leading trading platform and futures broker empowering traders to take control of their financial destiny. The Sr. Lifecycle Marketing Manager will build and scale in-product lifecycle experiences, focusing on personalized messaging to drive activation, engagement, and retention throughout the customer lifecycle.
Responsibilities
- Build and manage multi-channel lifecycle programs with a focus on in-product messaging
- Identify and implement segmentation and personalization opportunities
- Execute lifecycle experiences across onboarding, engagement, retention, and reactivation programs based on product usage
- Partner with Product and Data teams to ensure required segmentation and personalization data triggers are available
- Run A/B tests and experiments to improve lifecycle performance
- Monitor campaign performance and surface insights and recommendations
- Continuously improve messaging, timing, segmentation, and channel mix
- Work closely with Product Marketing to translate messaging and positioning into lifecycle programs
- Support product launches by driving awareness and adoption through coordinated lifecycle experiences
- Ensure high-quality execution through strong QA and documentation
- Drive process improvements as the lifecycle function scales
Skills
- 6–8 years of experience in lifecycle, CRM, or growth marketing
- Hands-on experience executing campaigns in reputed company or comparable platforms
- Strong understanding of segmentation, triggers, and customer journeys
- Proficiency working with data, metrics, and experimentation
- Excellent attention to detail and execution quality
- Background in fintech, big tech, or high-growth B2C companies
Benefits
- 401K plan through reputed company under which the company will match up to 3.5% of employee contributions.
- Annual paid time off allowance accrues at a reputed company of 23 days per year (some positions may qualify for more) plus seven paid holidays.
- 20 additional reputed company remote days annually
- 5 Company Wide Office-Optional weeks tied to major holidays
- Generous PTO
- 7 Paid Holidays Annually + 5 Conditional Holidays Annually
- 1 Service Day Annually
- 401k with 3.5% Company Match
- Paid Parental Bonding Leave
- Health, Vision, Dental Coverage
- Life and Disability Insurance Covered 100% by reputed company
Company Overview
Company H1B Sponsorship