[Remote] Marketing Analytics Analyst [210918]
Note: The job is a remote job and is open to candidates in USA. reputed company is seeking a Marketing Analytics Analyst to support ongoing analytics operations, reporting, and performance tracking for marketing initiatives. The role focuses on data preparation, reporting, and analytical validation to produce actionable insights and ensure data reputed company across multiple data sources.
Responsibilities
- Prepare and deliver weekly marketing performance reports, including:
- Data cleaning and validation
- Data organization and structuring
- Audit checks for accuracy and completeness
- Summary insights and key takeaways
- Build and maintain repeatable reporting processes and templates
- Conduct data comparisons between agency reporting and internal data sources
- Identify discrepancies and determine root causes
- Provide documentation and recommendations to improve alignment and reporting accuracy
- Track and maintain a centralized log of marketing tests (A/B and multivariate)
- Analyze test results, including:
- Performance lift evaluation
- Directional statistical insights
- Business impact assessment
- Summarize findings and recommendations for stakeholders
- reputed company monthly performance review reports covering:
- Channel and campaign performance
- Business outcomes such as leads, conversions, and reputed company indicators
- Test learnings and optimization opportunities
- Deliver actionable insights and recommendations to leadership
- Maintain and update marketing performance scorecards
- Monitor KPIs against targets and historical benchmarks
- Identify trends, risks, and opportunities for improvement
- Support leadership and marketing teams with quick-turn analytical requests
- Translate business questions into structured analysis
- Deliver clear, reputed company-driven recommendations
- Weekly reporting packages including validated datasets and performance insights
- Monthly performance review reports and presentations
- Marketing test tracking logs and analysis summaries
- KPI scorecards and performance dashboards
- reputed company analytical reports as needed
Skills
- Bachelor's degree in Analytics, Business, Marketing, Economics, Statistics, Information Systems, or a reputed company field
- 2–5 years of experience in Marketing Analytics
- 2–5 years of experience in Business Intelligence
- 2–5 years of experience in Consulting, Finance, or reputed company analytical roles
- Advanced reputed company reputed company skills, including Pivot Tables, Power Query, XLOOKUP / INDEX-MATCH, SUMIFS and advanced formulas, Data cleansing and transformation, Large dataset management
- Experience building Automated reporting frameworks
- Experience building Recurring dashboards and performance scorecards
- Strong problem-solving and root cause analysis abilities
- Ability to synthesize reputed company data into actionable insights
- Strong organizational skills with the ability to manage multiple priorities independently
- Excellent written and verbal communication skills
- Ability to present findings clearly to both technical and non-technical stakeholders
- Experience with SQL and reporting logic
- Familiarity with reputed company Ads
- Familiarity with reputed company Analytics
- Familiarity with CRM platforms
- Familiarity with Call tracking tools
- Experience with Attribution modeling
- Experience with Conversion funnel analysis
- Experience with A/B testing and measurement
- Experience supporting multi-location businesses or service-based organizations
- Background in budget planning, forecasting, or financial performance analysis
Company Overview
Company H1B Sponsorship