Senior B2C Customer Development Manager – Strategic Retail Partnerships (Remote, Minneapolis/St. Paul Preference)

About arenaflex

arenaflex is a global leader at the intersection of nutrition, science, and wellness. We believe that these three pillars should work together to empower healthier lives for patients and consumers worldwide. Our expansive product portfolio spans a wide range of nutritional supplements, functional foods, and innovative health solutions. From protein‑rich powders to fortified beverages, arenaflex leverages deep scientific expertise and cutting‑edge research to deliver products that support everyday vitality, athletic performance, and clinical nutrition.

At arenaflex, we foster an entrepreneurial culture where bold ideas are welcomed, diverse perspectives are celebrated, and collaboration drives impact. Our people are encouraged to think beyond the status quo, experiment with new concepts, and grow alongside a team of passionate professionals who share a common purpose: to improve health outcomes through nutrition.

Position Overview

The Customer Development Manager (B2C) will own the strategic management, leadership, and execution of all sales‑related activities for a key national retailer, driving growth for arenaflex’s flagship nutrition brands. This role is primarily remote, with a preference for candidates located in the Minneapolis/St. Paul, Minnesota area, and requires proven experience in direct selling to large retail partners.

Reporting to the Regional Vice President, you will partner closely with internal cross‑functional teams—including Customer Strategy, Finance, and Customer Service—to develop and implement winning retail strategies, expand distribution, and maximize category share.

Key Responsibilities

• Strategic Relationship Building: Cultivate and deepen strategic relationships with senior decision‑makers at the retailer, focusing on divisional wins such as in‑store displays, expanded distribution, and ACV (All Commodity Volume) growth.
• Cross‑Functional Collaboration: Work hand‑in‑hand with arenaflex’s Customer Strategy, Finance, and Service teams to align on joint business plans, promotional calendars, and performance metrics.
• Market Insight & Go‑to‑Market Planning: Maintain a detailed understanding of the retailer’s go‑to‑market model, category management strategy, and shopper behavior to inform actionable sales plans.
• Budget & Forecast Management: Deliver on the retailer’s budget plan, new‑product distribution targets, and trade‑investment forecasts using arenaflex’s CRM platforms (TIM and Osprey) and the retailer’s internal systems.
• Growth Opportunity Identification: Spot emerging growth opportunities, develop strategic written sales plans, and execute initiatives that align with arenaflex’s corporate objectives.
• Customer Education & Presentation: Educate retailer partners on arenaflex’s product innovations, retail goals, and success measurement frameworks through compelling presentations and data‑driven storytelling.
• Operational Execution: Oversee daily business operations—including UPC setup, inventory management, logistics coordination, and promotional execution—to ensure seamless product availability.
• Trade Management & ROI Optimization: Manage trade investment inputs, fund allocation, and budget processing to achieve strong ROI, while providing monthly sales analytics and insights.
• P&L Ownership: Assume responsibility for profit and loss performance within the assigned account, driving revenue growth while maintaining cost efficiency.
• Contract & Partnership Management: Lead ongoing contract negotiations, ensuring strategic alignment and mutual market positioning for both arenaflex and the retailer.
• Travel & Field Support: Travel up to 20% of the time to support retailer meetings, in‑store events, and cross‑functional workshops as needed.
• Additional Duties: Perform any other tasks assigned by the direct manager that support the overall success of the retail partnership.

Essential Qualifications

• Bachelor’s degree in Business Administration, Psychology, or a related field (Master’s or MBA preferred).
• 5+ years of sales experience, with at least 2 years managing large B2C retail accounts (experience with the retailer is strongly preferred).
• Demonstrated success in grocery, drug, or mass‑retail channels.
• Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Experience leveraging syndicated data to shape pricing, promotional strategies, and market‑share growth.
• Strong project‑management skills, with a track record of delivering complex initiatives on time and within budget.
• Excellent oral and written communication, presentation, and stakeholder‑management abilities.
• Ability to multitask, prioritize, and thrive under pressure with minimal supervision.
• Financial acumen, including budget analysis, revenue forecasting, and P&L management.
• Creative problem‑solving mindset and willingness to explore “uncharted” territory.
• Willingness to travel up to 20% of the time.

Preferred Qualifications & Skills

• Advanced degree (MBA or related) with a focus on sales, marketing, or finance.
• Hands‑on experience with retailer‑specific trade‑investment platforms (e.g., TIM, Osprey).
• Deep knowledge of category‑management principles and shopper‑insight analytics.
• Proven ability to develop and execute multi‑brand, multi‑category strategies.
• Experience leading cross‑functional teams in a fast‑paced, matrixed environment.
• Demonstrated track record of exceeding revenue and profitability targets.

Core Competencies for Success

• Strategic Vision: Ability to see the big picture, anticipate market trends, and translate insights into actionable plans.
• Relationship Management: Skilled at building trust, influencing senior stakeholders, and nurturing long‑term partnerships.
• Analytical Rigor: Comfortable working with large data sets, extracting meaningful insights, and making data‑driven decisions.
• Leadership Presence: Confident communicator who can inspire teams, drive consensus, and champion initiatives across the organization.
• Adaptability: Agile in responding to changing business priorities, retailer demands, and emerging opportunities.
• Results Orientation: Focused on delivering measurable outcomes, meeting KPIs, and continuously improving performance.

Career Growth & Development Opportunities

arenaflex invests heavily in the professional development of its employees. As a Customer Development Manager, you will have access to:

• Mentorship from senior retail leaders and global category experts.
• Leadership development programs designed to accelerate your path to senior management.
• Cross‑functional project assignments that broaden your skill set and visibility across the organization.
• Continuous learning resources, including industry certifications, webinars, and conferences.
• Opportunities to lead high‑impact initiatives that shape the future of nutrition retail.

Work Environment & Culture at arenaflex

Our culture is built on three pillars: collaboration, innovation, and inclusion. Whether you are working from home or visiting a regional office, you will experience:

• A supportive, inclusive environment where diverse perspectives are valued.
• Flexibility to balance remote work with occasional travel for in‑person collaboration.
• Team‑oriented celebrations of milestones, successes, and personal achievements.
• Health‑focused benefits that promote physical, mental, and financial wellbeing.
• Open communication channels that encourage feedback, idea sharing, and continuous improvement.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package that includes:

• Base salary range of $120,000 – $140,000, commensurate with experience and location.
• Performance‑based incentives tied to sales targets and profitability.
• Comprehensive health, dental, and vision coverage.
• 401(k) plan with company match.
• Generous paid time off, parental leave, and flexible work arrangements.
• Wellness programs, employee assistance resources, and continuous learning stipends.
• Employee discount programs for arenaflex products.

Commitment to Diversity & Inclusion

arenaflex is an equal opportunity employer. We celebrate the unique contributions of veterans, individuals with disabilities, and people of all backgrounds. Our recruitment process is designed to be accessible, and accommodations are available upon request.

How to Apply

If you are ready to drive strategic growth for a world‑class nutrition portfolio, influence a major retail partner, and advance your career within a purpose‑driven organization, we want to hear from you. Submit your application today and join arenaflex’s mission to reimagine the future of health and nutrition.

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