Central Director of E-Commerce, Managed Hotel Division

About the position Choice Hotels, one of the world’s largest hotel companies, has an exciting new opportunity as Central Director of E-Commerce, Managed Hotels to lead digital commerce, online demand generation, and distribution performance across our managed hotel portfolio. This role is responsible for driving topline revenue growth and market share through disciplined ecommerce strategy, strong content governance, AI readiness, and performance‑based digital marketing execution, all aligned with Choice brand standards. Reporting to the Corporate Director of Revenue Management, the Central Director, Ecommerce serves as the primary digital commerce leader for the Managed Hotels Division. This role partners closely with Revenue Management, Sales, Operations, and approved vendors to ensure hotels are accurately represented, highly discoverable, and competitively positioned across all digital channels to maximize revenue contribution. Are you a strategic thinker who challenges the status quo and drives innovative solutions? Do you strive to be instrumental in shaping the sales & revenue strategy and enabling sustainable growth for the managed hotel portfolio? If so, we invite you to apply and #MakeItYourChoice.

Responsibilities

• Lead ecommerce, digital marketing, and online distribution strategy across the Choice Owned & Managed hotel portfolio to drive topline revenue, market share, and RevPAR performance.
• Serve as a strategic advisor to hotel leadership on digital visibility, conversion, and channel optimization.
• Own content accuracy and optimization across brand sites, OTAs, search, mapping, and third-party platforms.
• Lead AI readiness initiatives to ensure strong visibility across AI-driven search, voice, and travel discovery environments.
• Oversee SEO, local search, and AEO/GEO strategies to maximize organic performance.
• Govern paid digital marketing strategies including SEM, metasearch, display, and paid social, ensuring ROI-driven execution aligned with Revenue Management strategies.
• Provide oversight of online distribution performance, rate parity, inventory accuracy, and channel mix efficiency.
• Partner with Revenue Management, Sales, Operations, and Corporate Marketing to support total hotel performance and brand standards.
• Analyze digital performance, translate insights into revenue-driving actions, and lead recurring portfolio performance reviews.
• Support group, meetings, and catering demand through enhanced digital visibility and lead generation.
• Perform special projects supporting evolving ecommerce and revenue initiatives within the Managed Hotels Division.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience leading ecommerce or digital marketing initiatives, preferably within hospitality.
• Strong expertise in content management, digital governance, SEO, local search, AI‑driven discovery, paid media, metasearch, and performance marketing.
• Strong analytical, communication, and stakeholder management skills.
• Ability to travel periodically in support of managed hotels and business needs.

Nice-to-haves

• Experience with major hospitality brands (Marriott, Hilton, Hyatt, IHG, etc.) strongly preferred.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

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