GTM Engineer
About Addi We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace. We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably. Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia. But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.
About the Role
This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading. What’s the mission you’ll drive Drive exponential supply growth for Addi Marketplace by building and operating a structured, data-driven prospecting engine. You will serve as the category’s "Architect of the Hunting Pipeline," leveraging agentic AI and advanced data enrichment to dictate lead priority and outbound execution, while bridging the gap between raw market data and the Hunter team’s commercial success. What you will do Achieve a qualified merchant pipeline by Month 6 by building automated scraping and gap-analysis scripts to trigger precision lead generation for the Hunter team. Reach a blended CVR (Lead → Meeting) through the implementation of multi-channel AI-assisted outreach sequences, ensuring 100% alignment with the monthly onboarding targets. Maintain a contactability rate by deploying automated prospecting flows (WhatsApp Business API, LinkedIn, and Phone) that capitalize on LATAM-specific channel dominance. Maintain data quality in Salesforce (critical fields: NIT, Category, Tier, Contact) by implementing weekly automated enrichment and de-duplication audits via tools like Clay or Apollo. Reduce the lead-to-first-Hunter-contact time to Apply To This Job