Associate VP, Sales - Americas

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more! This position is responsible for leading Fortra’s Americas regional sales organization, driving predictable revenue growth across non-vertical (geographic) markets. The AVP of Sales is a second-line leadership role, directly managing three first-line Regional Sales Directors and overseeing a team of quota-carrying Account Executives. The AVP will operate as a “GM of the business,” owning pipeline generation, forecast accuracy, team performance, and execution rigor across their regions. Success requires strong sales leadership, operational discipline, and the ability to scale consistent go-to-market motions across a distributed team. This role partners closely with Marketing, Sales Engineering, Customer Success, and Channel to ensure aligned execution and a high-performing, customer-centric sales engine. WHAT YOU'LL DO

• Lead, coach, and develop a team of Regional Sales Directors, driving accountability and performance across all regions
• Own regional revenue performance, including pipeline creation, forecast accuracy, and attainment of quarterly and annual targets
• Establish and enforce a consistent sales operating rhythm (SOR), including pipeline reviews, deal inspections, and forecast cadences
• Drive a high-performance culture centered on accountability, ownership, and “GM of your franchise” mindset
• Ensure strong pipeline health by focusing on leading indicators (pipeline coverage, opportunity creation, conversion rates)
• Coach leaders and teams on deal strategy using structured methodologies (e.g., MEDDPICC, Command of the Message)
• Partner with Marketing to drive demand generation programs and improve pipeline quality and conversion
• Align closely with Channel to ensure partner-first execution and effective leverage of the partner ecosystem
• Collaborate with Customer Success and Renewals teams to maximize retention and expansion within the installed base
• Inspect and improve forecast accuracy, ensuring consistent ±5% predictability and high-confidence commit calls
• Drive adoption of CRM and sales tools to improve visibility, data quality, and decision-making
• Identify gaps in process, coverage, or execution and implement scalable solutions to improve sales productivity
• Recruit, hire, and retain top sales leadership talent while building a strong leadership bench
• Represent the voice of the field to executive leadership, providing actionable insights on market conditions, product gaps, and customer needs
• Foster cross-functional alignment to ensure consistent execution across Sales, SE, Marketing, Product, and Customer Ops
• Other duties as assigned

QUALIFICATIONS

• Minimum of 10+ years of sales experience, with at least 5+ years in sales leadership roles managing leaders
• Proven success leading regional or geographic sales teams in a quota-driven environment
• Demonstrated ability to drive predictable revenue through strong pipeline management and forecast discipline
• Experience leading second-line managers and scaling high-performing sales organizations
• Strong working knowledge of enterprise sales methodologies (e.g., MEDDPICC, structured deal inspection)
• Track record of exceeding revenue targets and driving consistent growth across multiple regions
• Exceptional leadership, coaching, and team development skills
• Strong business acumen with the ability to operate as a GM, balancing strategy and execution
• Excellent communication and executive presence, with the ability to influence across all levels of the organization
• Ability to manage multiple priorities in a fast-paced, evolving environment
• Willingness to travel as needed across the Americas

PREFERRED QUALIFICATIONS

• Experience selling cybersecurity, data protection, SaaS, or enterprise software solutions
• Experience working in a hybrid direct and channel sales model
• Background in multi-product or platform-based sales organizations
• Experience leading through organizational transformation or go-to-market evolution
• Familiarity with CRM and forecasting tools (e.g., Salesforce, Clari) and data-driven sales management
• Bachelor’s degree in business, technology, or related field

Compensation: 150,000 USD - 200,000 USD At Fortra, we’re breaking the attack chain. Ready to join us? At Fortra, our compensation philosophy prioritizes fair market value and internal equity, aligning with your experience and specialized skill set. As a full-time, exempt employee at Fortra, you’ll enjoy a comprehensive benefits package that includes:

• Health, dental, and vision coverage as of hire
• Immediate enrollment in 401(k), HSA, and FSA plans
• Flexible PTO policy
• Tuition and personal enrichment reimbursement
• Option to enroll in ID Theft Protection Program

At Fortra, work is only part of the story. Explore what Life at Fortra is all about, from perks that support holistic wellbeing to a culture that keeps you connected and empowered to make an impact beyond the job. Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn. As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status. Apply tot his job Apply To this Job