SEM/PPC Specialist - Paid Search & Paid Social

We're offering a unique opportunity to develop and grow your skills in managing SEM/PPC and paid social marketing activities for our clients across North America. If spreadsheets and pivot tables don't scare you, we'll train you on everything else you need to know! Our continued exponential growth and high demand make this an exciting time to come on board with the team! This position manages advertising campaigns on Google and Meta to drive qualified traffic. You will be responsible for managing budgets, ad targeting, and creative - supporting our clients and internal team with your expertise. We don't blindly take Google's "recommendations" and apply them - because we have the data and experience to know what works, and what doesn't! This is a fully remote position, you may reside anywhere in the United States. Paid Search & Paid Social Responsibilities (SEM/PPC)

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum results across paid channels
• Identity changes in the digital marketing landscape and help develop strategies to ensure our clients get results
• Maintain accuracy of price points and ad copy
• Optimize bidding strategies for maximum efficiency
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor SEM campaigns
• Coordinate with individual client requests and goals

Requirements

• Four-year degree preferred
• 2+ years experience in SEM/PPC or digital marketing
• Willingness to be trained to become an expert on the latest trends in digital marketing that affects our customers
• Experience with Google Analytics, Tag Manager, or Looker Studio a plus
• Strong analytical and written communication skills
• Ability to self-organize
• High drive to succeed

Travel

• No travel required

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