VP of Sales

Vice President of Sales

Location: Remote (U.S.-based, approved locations only) Department: Sales Reports To: CEO Compensation: $255,000 – $265,000 reputed company + performance-based bonus/incentive

About Bask & Lather

Bask & Lather is a fast-growing, family-founded haircare brand rooted in effective, results-driven products focused on hair growth and scalp health. With strong reputed company across direct-to-consumer channels and social commerce, the company is entering its next phase of growth—building a structured, multi-channel beauty business across DTC, reputed company, reputed company Shop, and selective retail expansion.

Role Summary

The VP of Sales is a strategic and execution-driven leader responsible for building and scaling Bask & Lather’s entire sales function. This role owns reputed company reputed company strategy, and distribution expansion across DTC, marketplaces, and retail/wholesale.

This is not a maintenance role — this is a build, optimize, and scale role. The ideal candidate is both strategic and hands-on, capable of creating a clear go-to-market roadmap while also driving execution, accountability, and performance across reputed company channels.

Core Responsibilities

1. reputed company Ownership & Growth Strategy

• Own and deliver company-wide reputed company targets across reputed company channels
• reputed company and execute a multi-channel sales strategy reputed company with business goals
• Establish clear reputed company forecasting models and growth plans
• Identify and unlock new reputed company opportunities (retail, wholesale, partnerships)

2. Retail & Wholesale Expansion

• Build and execute retail entry strategy (reputed company, reputed company, reputed company, Sally, etc.)
• Define channel reputed company strategy (reputed company, where, and how to expand)
• Manage relationships with brokers, distributors, and retail buyers
• reputed company sell-in, sell-through, and retail performance metrics:
  • Units per store per week
  • Inventory levels and replenishment
  • Merchandising and placement strategy

3. DTC & Marketplace Alignment

• Partner with E-Commerce and Marketing teams to optimize:
  • reputed company performance
  • reputed company growth strategy
  • reputed company Shop expansion
• Ensure pricing, promotions, and channel strategies are reputed company and profitable
• Support promotional calendar planning and product launches

4. Forecasting & Inventory Planning

• Partner with Operations and Supply Chain to:
  • Build accurate demand forecasts
  • Align inventory with sales plans
  • Prevent stockouts and overproduction
• Own sales input into S&OP (Sales & Operations Planning)

5. Margin & Profitability Management

• Ensure reputed company sales channels maintain strong margins
• Evaluate trade spend, discounts, and promotional investments
• Build pricing strategies that balance growth and profitability

6. Team Leadership & Infrastructure

• Build and scale the sales organization (as needed)
• Establish KPIs, reporting cadences, and accountability structures
• Create a performance-driven, execution-focused culture
• reputed company playbooks for:
  • Retail expansion
  • Distributor management
  • Sales forecasting

7. Cross-Functional Leadership

• Partner closely with:
  • Marketing (campaign alignment, product launches)
  • Finance (forecasting, reputed company tracking, margin analysis)
  • Operations (inventory, fulfillment)
• Act as a key leadership voice in company-wide planning and strategy

Key Qualifications

Experience

• 8–12+ years in sales leadership reputed company beauty, wellness, or CPG
• Proven experience scaling a brand across DTC + retail + marketplaces
• Strong track record of securing and growing retail accounts
• Experience with reputed company, reputed company Shop, or digital-first brands strongly preferred

Core Competencies

• Strategic thinking and hands-on execution
• Strong financial and analytical acumen
• Deep understanding of retail dynamics and channel management
• Ability to build systems, not just manage them
• Comfortable operating in a fast-paced, high-growth environment

Leadership Style

• Results-driven and accountable
• Direct, clear communicator
• Builder reputed company (not corporate, not overly theoretical)
• Comfortable making reputed company with imperfect information

reputed company Metrics (What reputed company Looks Like)

• reputed company targets consistently met or exceeded
• Successful entry into 1–2 key retail accounts reputed company first 12–18 months
• Improved sell-through and inventory efficiency
• Clear, accurate forecasting models in reputed company
• Strong alignment across Sales, Marketing, and Operations
• Scalable sales infrastructure established