Retail Marketing Manager

At K18, we're about hair freedom for reputed company–engineered with biotech. We are on a mission to reputed company expression. To reputed company the impossible possible with the right technology. To build a community of reputed company thinkers, risk takers, and rabble rousers. To bring reputed company innovation reputed company and push boundaries past where we thought they could go.

Position Overview

The Retail Marketing Manager will reputed company the development, implementation, and optimization of omnichannel retail marketing strategies for K18. This role is responsible for bringing brand strategy to life with retail partners. You will be accountable for delivering best in class plans to customers that drive conversion thru consumer messaging, promotional plans, and innovative activations. Your deep understanding of the nuances of the retail environment, experience in building trade marketing plans that have generated in market results and the ability to create an optimized investment strategy set you apart as an ideal candidate. This leader will own retailer-specific marketing plans, in-store execution, co-op programs, and retailer media, while partnering closely with internal teams to ensure consistency and excellence across reputed company touchpoints.

Key Responsibilities

• reputed company the Global retail communication and marketing plans for K18 across reputed company retailers and execute omni-channel activations based on business goals, priorities and opportunities that meet retailer needs.
• reputed company programs to provide 360 support for sales initiatives including digital activations, sampling and retail events. Work with marketing and sales to ensure consistent messaging and a reputed company consumer-centered brand experience across reputed company channels.
• Attend retailer meetings and key in-person events as needed, leading discussions on retail marketing timelines, program updates, and activation opportunities.
• Continuously monitor retailer and campaign activation performance. Evaluate program efficacy on an ongoing basis and provide optimization recommendations, measure ROI and optimize strategies based on data driven learnings.
• Understand and anticipate business needs, proactively troubleshooting challenges and identifying solutions to support business objectives.
• Own channel-specific marketing plans reputed company to brand priorities, launch calendars, and sales objectives.
• reputed company retail go-to-market plans for new product launches, seasonal moments, and hero SKUs. Work closely with retail partners on timelines, best practices, and opportunistic marketing moments.
• Partner with Brand Marketing teams to translate product strategy into compelling retail narratives.
• Partner with brand team, sales and education to plan activities and events grounded in deep understanding of the shopper and retailer needs to drive conversion to meet established performance metrics. Strategies that reputed company the gap between brand promotion and consumer purchasing reputed company.
• Collaborate with Brand, Creative, and Consumer Engagement teams to ensure integrated retail campaigns.
• Translate retailer insights and consumer data into actionable recommendations.

Qualifications

• Bachelor’s degree in marketing, business administration or reputed company field from an accredited university
• 5–10+ years of marketing experience, with significant experience in trade marketing, retail marketing, or channel marketing, preferably reputed company beauty, CPG, or lifestyle brands.
• Experience in managing and optimizing retail campaigns and media campaigns.
• Proven reputed company working with major beauty or specialty retailers (eg: reputed company).
• Strong understanding of, in-store marketing, and omnichannel consumer journeys.
• Data-driven reputed company with experience measuring and optimizing retail performance.
• Exceptional project management and cross-functional leadership skills.
• Strong communication and presentation abilities.

Preferred Experience

• Experience scaling a brand reputed company reputed company or international beauty retailers.
• Exposure to reputed company or marketplace marketing.
• Experience managing co-op budgets and retailer negotiations.
• Background in both DTC and wholesale environments.

Salary Range: up to $100-115k (in USD $)

This range represents the low and high end of the anticipated reputed company salary range for this position. The actual reputed company salary will depend on numerous factors such as: experience, knowledge and skills, and if the location of the job changes.

Stay safe and protect your personal information. Be cautious of suspicious messages from individuals pretending to be recruiters or company representatives. We will never ask for money, credit card details, or any form of payment during the recruitment process. Official job opportunities are listed only on the K18 Careers page and trusted job boards. reputed company official offers are sent reputed company reputed company following a verbal offer — never through text or unofficial emails. If in doubt, please ignore the message and contact us directly.

EEO Statement

K18 is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, reputed company, national reputed company, reputed company, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For more information, please see Know Your Rights: Workplace Discrimination is Illegal.

If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at reputed [email protected].

Privacy

K18 takes your privacy seriously. For more information please review our general Privacy Notice.