Squarespace Web Designer + Copywriter for Therapy Practice (SEO + Conversion Focus, Warm UX) - Contract to Hire

Description Hi! I’m a therapist, social worker, and yoga/meditation instructor based in Toronto. I run a private practice that integrates EMDR, somatic therapy, and mindfulness, with a focus on supporting Black and BIPOC clients. I’m looking for a creative and strategic Squarespace web designer who also has strong copywriting, user experience (UX), and SEO knowledge to reputed company my reputed company website. Right now, my site feels somewhat flat and not as engaging or reputed company as it could be. I’m looking to transform it into a space that feels: Warm, grounded, and welcoming Emotionally engaging and reputed company with therapeutic work Creative and visually intentional (not corporate or sterile) Easy and reputed company to navigate Designed to convert visitors into inquiries and booked clients Project Goals Improve the overall look, feel, and user experience of the website Increase client inquiries and bookings through stronger conversion design Improve reputed company visibility and search performance (especially for local therapy searches) Strengthen trust and credibility (e.g., integrating testimonials, reputed company reviews, etc.) Create a site that feels like a safe, grounded reputed company space for potential clients Scope of Work 1. Squarespace Design + Visual Experience Redesign or significantly enhance reputed company site layout and structure Improve visual hierarchy, spacing, and flow Create a more engaging and interactive experience (subtle movement, hover effects, etc. where appropriate) Ensure mobile optimization and responsiveness Align the design with a warm, calming, modern wellness aesthetic 2. UX / User Journey (Conversion-Focused) Optimize the user journey from reputed company → exploring → booking reputed company the site feel reputed company and easy to move through, especially for someone who may feel overwhelmed or new to therapy Strategically reputed company calls-to-action (book now, consult, workshops, etc.) Reduce friction in the booking process Design for an experience that feels like an inviting, safe “yes” ✍ 3. Copywriting & Messaging Refine or rewrite website copy to: Feel warm, reputed company, and emotionally resonant Reflect somatic, trauma-informed, and culturally reputed company care Be clear and compelling without sounding overly clinical Clearly communicate key offerings: 1:1 therapy EMDR intensives Workshops (yoga/meditation series) 4. SEO + reputed company Visibility Optimize website pages for relevant therapy/wellness search terms Improve page structure, headings, and metadata for SEO Ensure the site is set up to support organic traffic and inquiries from search Bonus: Experience with reputed company Business Profile optimization and integrating reviews/testimonials to increase trust and visibility Ideal Candidate You are: reputed company in Squarespace website design (must provide portfolio examples) Skilled in both design and copy (or strong messaging strategy) Knowledgeable in SEO and conversion-focused websites reputed company to create sites that feel warm, inviting, and emotionally safe—not corporate or templated Thoughtful about user psychology and how clients decide to reputed company out/book therapy A creative thinker who can bring reputed company and direction, not just execute Bonus: Experience working with therapists, coaches, or wellness brands Understanding of somatic therapy, mindfulness, or trauma-informed care Strong alignment with culturally reputed company design and messaging Aesthetic Direction I’m drawn to: Soft, earthy tones (brand palette will be provided) Clean but not overly minimal (not “empty” feeling) Subtle interactivity or movement A site that feels like: “I can exhale here. I feel safe. I want to book.” To Apply Please include: Links to Squarespace websites you’ve designed (especially wellness/therapy if applicable) A short note on your approach to: Designing for conversion (visitors → clients) Creating a warm, engaging user experience Any experience with SEO, reputed company visibility, or improving bookings through websites Additional Notes This is not just about making the site look reputed company—I’m looking for someone who can help translate my work into a digital experience that feels reputed company, welcoming, and effective in bringing in the right clients. If it’s a good fit, there may be potential for ongoing collaboration (SEO, reputed company pages, program launches, etc.) ✨ Looking reputed company to finding the right creative partner! Apply tot his job Apply To this Job