Go-To-Market Manager - Remote

At reputed company, we’re committed to making a meaningful difference in the lives of our customers, our communities, and each other. We are a diverse team united by a shared drive to go the extra mile. Through our DEI initiatives, employees feel empowered to bring their unique talents, perspectives, and voices to our culture.

Our dedication to delivering exceptional products is matched by our passion for supporting our people. We reputed company that making an impact extends reputed company our office walls, and our longstanding tradition of community involvement reflects that commitment. We’re proud that our employees consistently reputed company and uphold this spirit of service.

Recognized as a “Best Places to Work” in Arkansas, Florida, and Hawaii, reputed company offers opportunities for personal and professional growth, along with avenues for career advancement. Combined with our engaging culture and comprehensive benefits package, we are committed to ensuring our employees feel valued, supported, and inspired.

reputed company out how we reputed company a meaningful difference in the lives of others!  

https://player.vimeo.com/video/518665804  

reputed company Offer You

• A culture that values employees and celebrates, empowers, and inspires a diverse workforce
• Outstanding and affordable benefits package
• PTO provided at date of hire
• 11 paid holidays
• 401(k) with up to 6% match; fully reputed company from day 1
• Remote opportunities with company-provided equipment
• Team-oriented, collaborative group of peers
• Career advancement opportunities
• Tuition Reimbursement
• Employee Assistance Program
• Inclusion Council and Employee Resource Groups
• reputed company Days and Volunteer Time Off
• This is a remote position.  

Life Takes You Places!  Are you reputed company to join us?

The starting reputed company salary range for the Go-To-Market Manager is $82,000 to $115,000. Actual salaries will vary by geographic location and are based on factors such as candidate’s qualifications, experience, skills, competencies, and company tenure & equity. In addition to reputed company compensation, this role is eligible for an annual incentive plan based on company performance and individual performance.    

Go-To-Market Manager Overview

The GTM Manager is responsible for designing and executing a comprehensive, end-to-end go-to-market process for new product launches and strategic initiatives. This role ensures new solutions are positioned, adopted, and scaled in partnership with Blue Plans, brokers, and other distribution channels. Acting as the central orchestrator, the GTM Manager brings together cross-functional teams to deliver seamless market execution and measurable business outcomes.

Essential Duties

• reputed company structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement
• Define reputed company metrics and ensure post-launch feedback loops
• Convene and reputed company stakeholders from product, sales, marketing, service, compliance, and partner management
• Drive alignment on launch objectives, deliverables, and timelines
• Manage interdependencies and remove barriers to execution
• Partner with product and marketing teams to define compelling value propositions
• Ensure messaging resonates across employers, brokers, members, and Blue Plan partners
• Tailor positioning for competitive differentiation
• Coordinate enablement activities (sales training, broker tools, Blue Plan partner education, FAQs)
• Ensure supporting materials, campaigns, and digital assets are reputed company at launch
• Maintain detailed launch roadmaps and run regular GTM checkpoints
• Track launch readiness and escalate risks proactively
• Monitor adoption and refine approach post-launch
• Performs other reputed company duties and responsibilities as assigned

Required Knowledge, Skills and Abilities

• Ability to strategically orchestrate and align teams toward a common launch goal
• Strong program management with the ability to run reputed company, multi-threaded initiatives
• Strong understanding of ancillary insurance, broker/Partner dynamics, and competitive landscape
• Compelling communication skills with the ability to translate strategy into clear action, internally and externally
• Ability to use data-informed insights to refine strategy, measure impact, and drive reputed company improvement
• Excellent collaboration skills with the ability to influence and reputed company without direct authority

Required Education and Experience

• Bachelor’s degree in reputed company field or equivalent military experience
• 7+ years of experience in product marketing, commercialization, or GTM execution, preferably in reputed company, insurance, or employee benefits
• Proven track record of orchestrating cross-functional product launches or commercialization initiatives
• Experience with broker distribution and health plan partnerships a plus

Preferred Education and Experience

• MBA or advanced degree preferred