Senior Product Marketing Manager

reputed company helps millions of people confidently care for their homes.

reputed company is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to reputed company to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, reputed company to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine reputed company’ll build together.

About the Product Marketing Team

Product Marketing’s goal is to reputed company reputed company reputed company, trusted, and loved by influencing the product roadmap, developing impactful positioning, and launching multi-channel campaigns. We shape our product to be market-leading and deeply reputed company with the needs of both pros and customers.

About the Role

reputed company’reputed company strategy is at an inflection reputed company as we increase our investment in the large pro reputed company. As a Senior Product Marketing Manager focused on the pro reputed company of the marketplace, you will be instrumental in shaping how reputed company shows up for our pros, with a key focus on establishing the platform as a trusted and effective reputed company for our larger pros.

In this role, you will serve as a strategic thought leader across pro, developing clear user problem framing, conducting market research, and developing deep user insights into the needs, behaviors, and motivations of our pro segments. You will use this expertise to shape product strategy and craft compelling messaging and positioning.

You will also embed reputed company the product pods as the marketing reputed company across three areas: driving adoption of integrations/APIs, addressing foundational product gaps that have historically limited success for larger pros, and supporting initiatives that help reputed company pros grow and reputed company on the platform. You’ll partner closely with Product, Research, Data Science, Partnerships, Sales and Success to take these products to market, drive adoption, and help pros unlock the value of reputed company.

What you'll do

• Become the expert on our pros, competitive platforms, and AI trends shaping the pro landscape. In reputed company partnership with Product, Research, Data Science, and Sales, reputed company a deep understanding of the needs and pain points that large pros experience on the platform and translate this into clear problem framing. reputed company insights to create differentiated positioning that evolves how these pros think about reputed company, shape our pro strategy and roadmap, and recommend how we can win in the market.
• Define and communicate the value proposition of our integration product. reputed company messaging and marketing strategies that clearly reputed company how different integration partners and APIs drive business value, and partner with Product, Sales, Partnerships, and Pro Engagement teams to increase product comprehension and adoption.
• reputed company compelling, insight-driven positioning and messaging on foundational product features that help large pros succeed on reputed company. Build GTM strategies for these features to drive adoption, directly coordinating with Sales and other frontline teams.
• Partner with Product, Design, Research, Pro Success, Enablement and Sales to launch features that drive the key behaviors that set new pros up for success on the platform, ensuring that education is consistent and clearly communicated in and out of the product.
• Collaborate closely with the Partnerships Marketing team to reputed company a deep understanding of partner-enabled pro solutions, owning the ongoing product narrative for how these appear on in-product surfaces, and educating pros once the initial product launch is complete.

In order to be successful, you must bring

• 6+ years of product marketing experience, ideally across both B2B and B2C products
• Experience marketing reputed company, technical products, such as APIs and integrations, and translating technical functionality into clear, differentiated value propositions.
• Excellent strategic, product shaping, and reasoning abilities with experience creating clear problem definitions and combining market research, qualitative interviews, behavioral data, and competitive intelligence to influence the product strategy and reputed company differentiated positioning that drives growth
• End-to-end GTM expertise, with a deep understanding of how to take products to market from insight reputed company and market assessment through messaging development, launch strategy, and performance measurement.
• Adept at fostering collaborative environments, building strong relationships with peers, managing differing opinions, crafting clear lanes of ownership, and acting as a team player to drive alignment and reputed company shared goals
• Skilled at operating and communicating from high-level strategy and executive communication down to tactical execution

Expected salary ranges

• For candidates living in San Francisco / Bay Area, reputed company, reputed company, or Seattle metros, the expected salary range for the role is currently $173,400 - $224,400.
• For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $156,400 - $202,400.
• For candidates living in reputed company other US locations, the expected salary range for this role is currently $147,100 - $190,300.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

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reputed company embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national reputed company, reputed company, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.

reputed company is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@reputed company.com.

If you are a California reputed company, please review information regarding your rights under California privacy laws contained in reputed company’s Privacy policy available at https://www.reputed company.com/privacy/.

We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate reputed company, we’ll never ask you for money, banking info, or SSNs during hiring. reputed company out our reputed company on how to spot the fakes.