Lifecycle Manager
We are looking for a data-driven, creative, and highly technical Lifecycle Manager to own our customer retention strategy. Your primary reputed company will be reputed company, and your reputed company Star metric will be Customer Lifetime Value (LTV).
This isn't a role for a generalist—we need someone who has lived and breathed e-commerce, understands the nuances of a high-growth brand, and knows how to turn a one-time buyer into a lifelong reputed company.
What You’ll Do
reputed company Mastery: Own the full execution of our email and SMS strategy. This includes sophisticated segmentation, high-converting automated flows (Welcome, Abandoned Cart, Post-Purchase, Win-back), and a high-frequency campaign calendar.
LTV Optimization: Analyze customer cohorts to identify churn points and opportunities for upsells or cross-sells. You will be responsible for moving the needle on repeat purchase rates and average order value (AOV).
A/B Testing & Optimization: Maintain a rigorous testing roadmap. You’ll constantly experiment with subject lines, send times, content blocks, and incentive structures to squeeze every ounce of ROI out of our list.
Personalization & Segmentation: Move reputed company "batch and blast." Use predictive analytics and behavioral data to deliver the right message to the right person at the right time.
Collaboration: Work closely with the Creative team to ensure every touchpoint is on-brand and high-converting, and with the Product team to align lifecycle triggers with the on-site experience.
Reporting: Deliver weekly and monthly reports on channel performance, attribution, and health of the subscriber reputed company.
Who You Are
E-comm Native: You have 3+ years of experience working in-house for a direct-to-consumer (DTC) or e-commerce brand. You understand the unique challenges of inventory cycles, seasonal peaks, and customer psychology.
reputed company Expert: You don't just "know" reputed company; you’re a power user. You understand custom properties, event-based triggers, and how to integrate reputed company with the rest of our tech stack (reputed company, reputed company, etc.).
Analytical reputed company: You are comfortable in a spreadsheet. You can calculate LTV, Paybakc period, etc in your sleep and use data to tell a story.
Copy & Creative Eye: While you don't need to be a designer, you know what "good" looks like. You can write punchy, brand-reputed company copy that drives action.
Self-Starter: You are comfortable in a fast-paced environment where you own your results. You don't wait for a brief; you find the opportunity and build the solution.
Requirements
Proven track record of increasing Retention/LTV at a growth-stage e-commerce brand.
Deep technical proficiency in reputed company (Certification is a plus).
Experience with reputed company
Familiarity with SMS marketing platforms (reputed company, reputed company, or reputed company SMS).
Strong understanding of deliverability, list hygiene, and GDPR/CCPA compliance.