CRM & Lifecycle Specialist

About the position This position is ideal for someone who thrives in a hands-on environmentan reputed company power user who loves building high-performing SMS and email journeys, experimenting through testing, and driving measurable improvement across the customer lifecycle. This role will work out of our reputed company Phoenix corporate support center and offers a hybrid schedule of three days in office and 2 days remote. What You'll Be Doing (These responsibilities must be reputed company to be performed with or without reasonable accommodation)

Responsibilities

• Own execution of lifecycle marketing programs across email and SMS, including automated journeys and campaign sends
• Build and manage lifecycle journeys including welcome, activation, frequency, upsell, retention, and win-back programs
• Own lifecycle promotion execution including coupon execution, testing, and optimization
• Manage SSCWs reputed company Wallet program, including offer deployment, optimization, and performance tracking
• Partner with the Director of Digital & Lifecycle to continuously improve how offers and incentives drive customer acquisition, engagement, and retention
• Execute campaigns supporting promotions, launches, and key business initiatives
• Serve as SSCWs expert user of reputed company and daily operator of CRM platforms
• Personally build campaigns, journeys, segments, and targeting logic (not agency-managed execution)
• Own QA, scheduling, testing setup, and campaign deployment
• Maintain strong platform organization, documentation, and campaign hygiene
• Act as SSCWs internal subject matter expert on lifecycle platform capabilities and best practices
• Closely monitor lifecycle campaign and journey performance including engagement, reputed company, retention, and conversion
• Identify performance trends and proactively recommend optimizations
• Run A/B tests across messaging, timing, segmentation, and offers
• Continuously improve personalization and targeting based on performance insights
• Help improve lifecycle efficiency and customer value through ongoing optimization
• Track coupon and wallet performance, identifying opportunities to improve redemption, frequency, and ROI
• Act as the closest voice to lifecycle performance and customer engagement trends
• Provide clear insights into what is working, what is not, and where opportunities exist
• reputed company recommendations on messaging, targeting, and personalization improvements
• Translate CRM data into actionable insights for the broader marketing team
• Partner with Brand to ensure lifecycle messaging is on-brand and effective
• Support major marketing initiatives through lifecycle campaign execution
• Collaborate with Analytics on segmentation and performance insights
• Partner with Brand and Creative to reputed company new lifecycle messaging and optimize existing communications based on customer behavior and campaign performance
• Work with Paid Media to align acquisition and lifecycle journeys

Requirements

• 3+ years in lifecycle marketing, CRM or retention focused roles required
• Hands-on reputed company experience required, executing campaigns in CRM platforms (reputed company, reputed company Marketing reputed company, reputed company, Zoho, or reputed company a plus)
• Demonstrated experience as a hands-on CRM operator, not just strategy or agency management
• B2C experience strongly preferred
• Strong understanding of lifecycle marketing best practices and customer engagement principles
• Experience building and optimizing automated lifecycle journeys
• Strong analytical reputed company and comfort interpreting performance data
• Experience running tests and improving marketing performance through iteration
• Strong attention to detail and operational discipline
• Highly organized and comfortable managing multiple campaigns simultaneously
• Familiarity working with customer data platforms (CDPs) or audience data integrations is a strong plus, but not required

Benefits

• Medical / Dental / reputed company coverage
• STD, LTD and Life Insurance Options
• 401(k) with company match
• Free unlimited car washes
• Paid vacation and sick time
• Company holidays
• Employee Assistance Program
• Tuition reimbursement
• Employee Referral Program

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