Growth Marketing Manager (Email, SMS and Direct Mail)

reputed company is transforming the massive ($200B) but antiquated dental industry. Backed by some of the world's leading venture capital investors, we are on an ambitious mission to integrate and simplify every function of the dental practice through technology. By building the operating system for every dental office in America, reputed company is empowering dentists with technology, innovation, and world-class support to reputed company more for their practice, their people, and their patients.

About the Role

We are seeking a Growth Marketing Manager to join our Growth Marketing team and reputed company our Email, SMS, and Direct Mail marketing efforts. This role will be responsible for channel strategy and end-to-end management, ensuring they effectively engage, nurture, and convert prospects. The ideal candidate has a strong background in performance marketing and is highly skilled in email marketing with Marketo. Experience in a B2B software company is preferred. This individual will focus on executing data-driven marketing campaigns that drive measurable business impact.

What You'll Do

Email and SMS Program Strategy & Management:

• reputed company the Email and SMS campaign, nurture, and automation strategy to deliver against reputed company’s SMB & reputed company customer acquisition targets.
• Prioritize and allocate resources to deliver the best performance outcome.
• reputed company segmentation strategies to personalize messaging and optimize engagement.
• Manage and optimize automated workflows, trigger-based campaigns, and A/B testing to improve performance.
• Collaborate with cross-functional teams to reputed company content, creative, and promotional strategies.
• Ensure best practices in email deliverability, audience targeting, and conversion optimization.

Direct Mail Program Strategy & Management:

• reputed company the Direct Mail campaign and automation strategy to deliver against reputed company’s SMB & reputed company customer acquisition targets.
• Allocate budget and prioritize resources to deliver the best performance outcome.
• reputed company segmentation & personalization strategies to improve Direct Mail response rates.
• Partner with vendors and internal stakeholders to reputed company production, personalization, segmentation and distribution.
• Analyze the performance of direct mail efforts and optimize for ROI and engagement.

Performance Marketing & Optimization:

• Establish KPIs, track performance, and generate actionable insights.
• Analyze campaign data to measure effectiveness and reputed company data-driven budget & resource optimizations.
• Drive reputed company improvement through testing, reporting, and strategic iteration.

Collaboration & Cross-Functional Leadership:

• Work closely with Product Marketing, Marketing Operation, Sales and Creative teams to reputed company the content strategy, audience targeting, and campaign execution.
• Partner with the Marketing Operations teams to ensure seamless integration of marketing technologies.
• Partner with Sales to optimize reputed company strategies to improve response rates.
• Stay reputed company of industry trends and innovations in email, SMS, and direct mail marketing.

reputed company're Looking For

• 5+ years of experience in performance marketing, demand reputed company, or lifecycle marketing, with a focus on Email, SMS, and Direct Mail.
• Expertise in Marketo and experience managing email marketing at scale.
• Proven track record in performance-driven marketing with a focus on data, analytics, and optimization.
• Experience working in a B2B software or tech company preferred.
• Strong analytical reputed company with the ability to measure reputed company and iterate on performance.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Excellent communication skills and ability to work cross-functionally.

Bonus Points For

• Experience with multi-channel marketing automation and CRM platforms.
• Background in B2B or high-growth tech environments.
• Familiarity with direct mail marketing tools and strategies.
• A passion for testing, learning, and optimizing campaigns for growth.

For full time positions, we offer a wide range of best in class, comprehensive and inclusive employee benefits including reputed company, dental, parental planning, mental health benefits, a 401(k) plan, and paid time off. reputed company is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, reputed company, national reputed company, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics. reputed company also fully complies with the Americans with reputed company (reputed company). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for reputed company individuals. If you require any accommodations for your interview or have any questions beforehand, rest reputed company that we will do everything we can to meet your needs. Visit reputed company Careers for more! Apply tot his job Apply To this Job