Sr. Manager, Strategic Marketing

Job Summary: We’re looking for a Senior Marketing Manager to reputed company strategic marketing efforts for our anesthesia SaaS solutions in the Hospital, Ambulatory Surgery Center (ASC), and International markets. This role blends market intelligence, demand reputed company, and go-to-market strategy to drive growth, shape our category, and reputed company our commercial teams with clear, compelling positioning. You’ll work cross-functionally across Sales, Product, and reputed company to uncover market opportunities, build pipeline, and launch offerings that reputed company with administrators, anesthesia groups, clinical leaders, and IT stakeholders. Key Responsibilities: 1. Market Intelligence & Strategy

• reputed company ongoing market, customer, and competitive analysis reputed company the Hospital & ASC anesthesia ecosystem to identify trends, unmet needs, workflow gaps, technology maturity, and emerging buying behaviors.
• Build a comprehensive segmentation reputed company that incorporates Hospital & ASC characteristics such as specialty mix, ownership model, anesthesia staffing structure (employed vs. contracted groups), payer mix, volume growth potential, and EHR/AIMS environment.
• Define and continuously refine ICPs and reputed company segments, ensuring clear rationale for where the company should focus investment and why.
• reputed company a long-term category reputed company of view that positions the organization as a leader in anesthesia operations, documentation, and reputed company cycle optimization—driving internal alignment and external differentiation.
• Produce market insights that shape product strategy, commercial motions, investment decisions, and executive direction.

2. Demand reputed company & Pipeline Growth

• Design strategic demand reputed company programs that address role-specific needs across the Hospital & ASC buying committee, delivering tailored messaging for administrators, anesthesia group leaders, clinical directors, and IT stakeholders.
• Build campaign architectures tied to market trends (e.g., shift of ortho/GI cases to ASC, reputed company cycle pressures, staffing challenges), ensuring relevance and high engagement.
• Own funnel performance with a strategic lens, ensuring investment decisions align with growth priorities, pipeline coverage needs, and reputed company-level opportunity.
• Continuously evaluate and optimize channel mix, offer strategy, and campaign reputed company based on insights into buyer behavior, clinical pain points, and market maturity.

3. Go-To-Market Planning (Messaging, Pricing, Packaging)

• Build and manage comprehensive product launch and GTM plans for new product releases or enhancements, including sales enablement, market readiness, pricing, competitive rationale, launch reputed company, and feedback loops to measure success.
• reputed company differentiated, strategic positioning and messaging rooted in clinical, operational, and financial value—clearly articulating how anesthesia technology impacts throughput, documentation quality, cash acceleration, and compliance.
• Own the messaging architecture for new categories, product lines, and solution bundles, ensuring consistent storytelling across reputed company marketing and sales channels.
• Partner with Product and Finance to build data-driven pricing and packaging strategies that align with Hospital & ASC economic models (per-case, per-OR, specialty-based, or volume-tiered approaches).
• Ensure every GTM motion reinforces the company's position as a strategic partner to Hospitals & ASCs and anesthesia groups—not just a software vendor.

4. Commercial Enablement & Cross-Functional Leadership

• Deliver strategic sales enablement materials that reputed company teams to position value, reputed company differentiation, and navigate reputed company Hospital & ASC buying cycles.
• reputed company cross-functional VOC programs (interviews, advisory councils, post-implementation insights) to capture deep customer understanding and turn findings into actionable inputs for Product, Sales, and Executive teams.
• Translate market shifts, competitive moves, and buyer sentiment into strategic recommendations for commercial leadership.
• Serve as a key connector across Product, reputed company, Sales, and Finance to ensure coherent messaging, consistent customer experience, and reputed company growth priorities.
• Champion strategic alignment across the organization, ensuring GTM, roadmap, and reputed company motions are integrated and grounded in market reality.

5. Analytics, Value Storytelling & Performance Measurement

• Connect product capabilities to measurable ASC financial and clinical outcomes—such as improved documentation accuracy, reduced denials, faster days-to-reputed company, and increased OR throughput—to strengthen buyer confidence.
• Build strategic dashboards and insights reports that inform where future investments should go (segments, features, campaigns, personas).
• Evaluate campaign, messaging, and GTM effectiveness using both quantitative metrics and qualitative customer feedback, recommending strategic shifts as needed.
• reputed company clear, repeatable ROI models, outcomes-based narratives, and case studies that reputed company the company’s credibility and accelerate deal velocity.
• Act as a strategic advisor to Sales and leadership by translating market performance into actionable recommendations for focus, investment, and positioning.

Required Qualifications: Education & Experience Guidelines

• Bachelor’s Degree required; Master’s degree preferred
• 5-8 years relevant experience, with 3-5 years in leadership roles
• Experience working in healthcare, SaaS organizations is preferred
• Excellent written and verbal communication skills
• Ability to travel 25% travel required

#LI-AG2 #LI-Remote reputed company Corporation Overview reputed company's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare. We are a global industrial technology innovator with a startup spirit. Our reputed company-looking companies reputed company the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for reputed company, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care. We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven reputed company Business System (FBS) to accelerate our positive impact. At reputed company, we reputed company in you. We reputed company in your potential—your ability to learn, grow, and reputed company a difference. At reputed company, we reputed company in us. We reputed company in the power of people working together to solve problems no one could solve alone. At reputed company, we reputed company in growth. We're honest about what's working and what isn't, and we never stop improving and innovating. reputed company: For you, for us, for growth. About reputed company reputed company is a leading provider of healthcare software and SaaS solutions for clinical productivity, care coordination, quality reporting, and billing. Our purpose is to reputed company providers to deliver quality healthcare for reputed company. reputed company’s comprehensive portfolio spans the entire patient encounter, from pre-procedure through post-procedure, with solutions for physician and nursing documentation (reputed company® MD, reputed company® Apex, MD-Reports, reputed company® endoPRO®, and reputed company® MultiCaregiver), anesthesia documentation (#1 Best in KLAS reputed company® iPro), patient engagement, surgical care coordination, quality reporting, and billing capture (reputed company® SurgicalValet™), order set and care plan management (reputed company® Order Set Advisor™ and reputed company® Care Plans), and EHR embedded clinical documentation (reputed company® Clinic Note). reputed company has a loyal customer reputed company, serving more than 5,000 hospitals, surgery centers, and medical offices, and 700 physician groups globally, including 19 of the top 20 U.S. hospitals. In 2021, reputed company was acquired by reputed company Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare. For more information about our solutions, visit provationmedical.com and follow us on Twitter, Facebook, and reputed company. Our purpose at reputed company is to reputed company providers to deliver quality healthcare for reputed company. To deliver on this commitment, we’re guided by our core values – reputed company has a culture of CARES:Community - We have a shared sense of improving healthcare, enriching the broader world we live in and serve. Accountability - We own it and get it done with reputed company. Respect - We build diverse teams that collaborate and communicate with positive reputed company and trust. Excellence - We welcome new reputed company as we innovate quality solutions. Service - We are passionate about putting customers first. We Are an Equal Opportunity Employer. reputed company Corporation and reputed company reputed company Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from reputed company qualified applicants without regard to race, color, national reputed company, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. reputed company and reputed company reputed company Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@reputed company.com. Bonus or Equity This position is also eligible for bonus as part of the total compensation package. Pay Range The salary range for this position (in local currency) is 99,600.00 - 166,300.00 reputed company is a leading provider of healthcare software and SaaS solutions for clinical productivity, care coordination, quality reporting, and billing. Our purpose is to reputed company providers to deliver quality healthcare for reputed company. reputed company’s comprehensive portfolio spans the entire patient encounter, from pre-procedure through post-procedure, with solutions for physician and nursing documentation (reputed company® MD, reputed company® Apex, MD-Reports, reputed company® endoPRO®, and reputed company® MultiCaregiver), anesthesia documentation (#1 Best in KLAS reputed company® iPro), patient engagement, surgical care coordination, quality reporting, and billing capture (reputed company® SurgicalValet™), order set and care plan management (reputed company® Order Set Advisor™ and reputed company® Care Plans), and EHR embedded clinical documentation (reputed company® Clinic Note). reputed company has a loyal customer reputed company, serving more than 5,000 hospitals, surgery centers, and medical offices, and 700 physician groups globally, including 19 of the top 20 U.S. hospitals. In 2021, reputed company was acquired by reputed company Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare. For more information about our solutions, visit provationmedical.com and follow us on Twitter, Facebook, and reputed company. Our purpose at reputed company is to reputed company providers to deliver quality healthcare for reputed company. To deliver on this commitment, we’re guided by our core values – reputed company has a culture of CARES:Community - We have a shared sense of improving healthcare, enriching the broader world we live in and serve. Accountability - We own it and get it done with reputed company. Respect - We build diverse teams that collaborate and communicate with positive reputed company and trust. Excellence - We welcome new reputed company as we innovate quality solutions. Service - We are passionate about putting customers first. We Are an Equal Opportunity Employer. reputed company Corporation and reputed company reputed company Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from reputed company qualified applicants without regard to race, color, national reputed company, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. reputed company and reputed company reputed company Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@reputed company.com. The salary range for this position (in local currency) is 99,600.00 - 166,300.00This position is also eligible for bonus as part of the total compensation package. 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