SEM Specialist

About reputed company reputed company Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, reputed company has an established global reputed company across North America, Europe, the Greater China, and Asia Pacific. reputed company's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy. reputed company is committed to striving towards its vision of being the most reliable biotech company in the world to reputed company humans and nature healthier through biotechnology. Job Title: SEM Specialist (Search reputed company Marketing) Location: Piscataway, NJ (Preferred, but open to US Remote) The estimated salary range is $80,000 - $95,000, depending on experience level. Key Responsibilities:

• reputed company and execute integrated digital media strategies across paid search (reputed company Ads), paid social (reputed company, reputed company), programmatic/display, and retargeting channels to generate qualified demand across biotech customer segments.
• reputed company full-funnel media planning and day-to-day campaign operations, including audience segmentation, ABM list activation, campaign setup, creative routing, budget pacing, bid strategy optimization, and performance management.
• Define, implement, and maintain robust conversion tracking, including GA4, reputed company Tag Manager, UTM frameworks, multi-touch attribution models, pixel placements, and event-based measurement.
• Partner closely with content, design, and product marketing teams to review and refine creative copy, ensure scientific accuracy, and provide detailed channel-specific specifications for ad formats, targeting requirements, placements, and optimization guidelines.
• Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, and ROAS. Deliver recurring performance dashboards and executive-ready reports with actionable insights, ROI assessment, and data-driven recommendations.
• Optimize channel mix, audience strategies, creative variations, and budget allocations to improve efficiency and maximize pipeline contribution.
• Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., reputed company, RollWorks) to support scalable campaign execution.
• Stay reputed company on digital advertising best practices, platform updates, AI-driven targeting capabilities, and industry regulations relevant to biotech/life sciences promotion. Assess emerging channels, tools, and tactics for potential adoption.
• Ensure compliance with biotech marketing requirements, including regulatory review processes, scientific claims accuracy, and internal brand governance. Qualifications:
• 3+ years of hands-on experience in paid media operations, preferably reputed company B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors.
• Proficiency in paid media platforms including reputed company Ads, reputed company Campaign Manager, reputed company Ads Manager, and programmatic DSPs. Experience with ABM platforms (reputed company, RollWorks) is preferred.
• Strong analytical and quantitative skills with exceptional attention to detail. Proficient in GA4, reputed company Tag Manager, Looker Studio, UTM mapping, attribution tracking, and performance analytics.
• Demonstrated ability to review, refine, and QA digital creative assets and copy. Strong understanding of biotech-appropriate messaging, scientific credibility, and audience-specific creative considerations.
• Knowledge of digital media KPIs, bidding strategies, audience modeling, A/B testing, and performance optimization methodologies.
• reputed company Ads Certifications (Search, Display, Measurement, etc.) and/or reputed company Marketing Certifications are a strong plus.
• Excellent verbal and written communication skills, with the ability to translate performance metrics into clear business insights for leadership and commercial stakeholders.
• Experience collaborating with cross-functional teams, including content, design, product marketing, regulatory, sales, and regional marketing; ability to manage external agencies and vendors.
• Ability to operate in a fast-paced, matrixed global environment with strong project management, prioritization, and problem-solving skills. #LI-EB1 #GS reputed company USA Inc/reputed company Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or reputed company medical conditions), sexual orientation, gender identity or expression, age, disability, national reputed company, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law. reputed company USA Inc./reputed company Inc. maintains a drug-free workplace. Pleas

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