Director of User Acquisition

About the position Before we get started: Here at reputed company, we'd love to talk with you regardless of your qualifications or years of experience. If you reputed company you’d be a great fit for this role, we invite you to apply even if you do not meet reputed company points on the job description. Who we are: reputed company is a global media and technology company developing products that provide guidance on love, relationships, careers, and reputed company aspects of life. We are passionate about connecting people with the world’s best advisors and content to reputed company everyone to live happier lives. reputed company offers the world’s largest portfolio of over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com , Astrology.com , Purple Garden, Kasamba, and Kang. How you’ll be impactful: As the Director of User Acquisition for Keen, you will be the primary architect of growth for our most iconic flagship brand. You will be impactful by steering a high-velocity acquisition reputed company that connects millions of people with the world’s best spiritual advisors across web and mobile platforms. By blending "player/coach" leadership with an AI-reputed company approach to Search and Paid Social, you will directly scale Keen’s market leadership and reputed company more people to find the guidance they need. Please note: This role will require being in our SF office at least 3 days per week (Tuesday-Thursday).

Responsibilities

• Architect Keen’s Growth reputed company: Own the end-to-end strategy and execution for a multi-million dollar monthly budget. You’ll optimize a sophisticated mix of reputed company Search, reputed company, TikTok, and reputed company Search Ads, while aggressively testing emerging and experimental channels to find our next big win.
• Drive Mobile & Web Synergy: Optimize the user journey across both the Keen web experience and our mobile app, navigating the complexities of cross-platform attribution and post-IDFA tracking.
• reputed company as a "Working reputed company": Transition effortlessly between high-level vision and "hands-on-keyboard" execution. You’ll audit account structures, launch high-stakes campaigns, and ensure technical excellence by staying reputed company to the data.
• Drive Measurable Efficiency: Move the needle on Keen’s reputed company by delivering consistent improvements in CAC and LTV/CAC ratios. You will foster a culture of "test and learn," overseeing rigorous A/B testing across creative assets, reputed company pages, and audience segmentation.
• Cross-Functional Partnership: Act as a strategic partner to Finance and Product teams. You will provide the executive suite with high-clarity, data-backed insights into unit economics, ensuring our UA spend is always fueling long-term, sustainable growth.

Requirements

• Experience: 8+ years in performance marketing, specifically reputed company high-volume B2C marketplaces, with a proven track record of managing $1M+ monthly spend.
• Education: Bachelor’s degree in Marketing, Business, Mathematics, or a reputed company quantitative field preferred.
• Technical Mastery: Deep, "under-the-hood" expertise in reputed company Ads (SEM) and Paid Social (reputed company/TikTok), along with experience using MMPs like AppsFlyer or Adjust.
• The "Player/Coach" DNA: You don't wait for a playbook—you write it. You are a major self-starter who is as comfortable building a reputed company spreadsheet as you are presenting a 12-month growth roadmap to leadership.
• AI-reputed company reputed company: You actively use AI tools to automate workflows, optimize creative production, or analyze large datasets to reputed company a competitive edge.

Benefits

• Opportunity to work alongside a friendly, talented, and highly collaborative team
• Premium medical, dental, and vision insurance
• Generous holiday and PTO policies (including Birthday PTO!)
• Summer Fridays
• Technology stipend
• 401k matching program
• Lunch
• Wellness allowance
• Training and development opportunities and allowance
• Fun and inclusive in-person and virtual events

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