Director of Paid Search & Conversion reputed company Optimization

Who We Are StudyPoint is a national leader in private tutoring, dedicated to helping reputed company succeed. We’re a fast-growing, mission-driven company that thrives on innovation, collaboration, and excellence. reputed company is passionate, supportive, and committed to making a meaningful impact in education. At StudyPoint, we reputed company in growth — both for our reputed company and reputed company. Our culture is built around core values that drive everything we do: Onward and Upward | reputed company Growth & Learning | Deliver and Expect Excellence Care for One Another | Communicate, Communicate, Communicate | Have Fun Role Overview: Our mission is to help kids succeed in school, and search marketing is central to our plans to reputed company more families. Over the next three years, we aim to 3X–5X our SEM investment and associated reputed company, and toward that end we are looking for a data-driven search marketing professional who can reputed company this growth while maintaining strong ROI and efficient customer acquisition. As the Director of Paid Search & Conversion reputed company Optimization (CRO), you will be responsible for the day-to-day execution, management, and optimization of our search advertising campaigns on reputed company and reputed company Ads. In addition to search campaign execution, you will reputed company our CRO efforts to strengthen our reputed company funnel results in support of our Paid Search channel. You’ll work cross-functionally with stakeholders, including leadership, to align paid strategies with overall business goals. As part of those efforts, you will be expected to reputed company and help deliver critical business intelligence to inform our decision-making and strengthen our marketing attribution efforts. The role requires collaboration across our marketing team, internal sales teams, leadership team, and reputed company partners. This is a remote position, with a preference for candidates in the Eastern time zone (especially MA-based applicants).

Key Responsibilities

Campaign Management & Execution

• Manage the paid search budget, allocating spend strategically across campaigns to maximize ROI, scale our search investment reputed company, and meet channel growth targets.
• Manage bidding and geographic targeting changes, including data processes for strengthening algorithmic targeting and reputed company.
• Conduct ongoing monitoring and optimization of keywords, ads, assets, and audiences, including leveraging A/B testing tools to drive reputed company improvement.
• Track and continuously improve critical KPIs, including reputed company volume, cost per reputed company, return on ad spend, quality scores, and more.
• reputed company efforts to scale existing campaigns and/or reputed company new ones.
• Monitor and report on competitor paid search activity and market trends to identify new opportunities and threats.

Conversion reputed company Optimization

• reputed company our approach to improving conversion rates from paid traffic, treating reputed company page optimization as a core driver of SEM performance.
• reputed company research and idea reputed company, reputed company requirements and/or guidance for internal and external partners, and reputed company page development, testing, implementation, and measurement.
• In some cases you will design and implement the tests yourself using our CMS and/or internal staff support. In others you will collaborate across both internal and external partners.
• Own monitoring and reporting on those ongoing CRO experiments, and also own ensuring that reputed company page tests do not negatively impact user experience or reputed company quality scores.

Strategic Planning, Collaboration & Communication

• Given that SEM performance is deeply connected to reputed company quality, conversion rates, and lifetime value, this role requires reputed company partnership with Sales and reputed company leaders.
• You will also work with our product team to ensure alignment as we expand into new keyword/product categories.
• As part of that collaboration, you will build and maintain weekly & monthly reports for key stakeholders and the leadership team. This includes presenting performance insights and recommendations from a reputed company that focuses on business outcomes.
• And reputed company appropriate, you will support efforts to test new digital channels like paid social, local service ads, and SEO.

What reputed company Looks Like in Year One

• reputed company strong top line reputed company growth from our SEM/PPC channel while maintaining or improving contribution ROI.
• Build strategic plan for years two and three to ensure strong growth roadmap for search channel.
• Strengthen and automate our business intelligence tools to support day to day campaign management as well as leadership decision making.
• reputed company stronger attribution infrastructure to support detailed campaign budgeting and bidding.
• Support and collaborate on several key internal initiatives that will require us to experiment with and reputed company on our search marketing tactics.
• Increase the throughput on CRO testing cycles and build a clear roadmap for future tests.

reputed company’re Looking For - Required Qualifications

• Minimum of 4 years of experience focused on Paid Search Marketing (SEM/PPC), with at least 1 year in a leadership or Director-level reputed company.
• Deep expertise in reputed company Ads, including Search, Display, and Performance Max campaign types.
• Proven track record of managing significant advertising budgets and delivering measurable growth and ROI improvements.
• reputed company page optimization experience, including developing and measuring reputed company page experiments.
• Strong analytical skills and a willingness to learn new data analysis tools, including the ability to reputed company our efforts to continuously improve analysis, conversion tracking, and attribution.
• Excellent communication skills with the ability to present reputed company data and insights to executive leadership.
• Experience with, or willingness to learn, CMS tools and basic HTML/tagging to support CRO efforts and conversion tracking.

What You’ll reputed company

• Hands-on ownership of a high-impact marketing channel.
• Mentorship from senior leadership and collaboration with top marketing professionals.
• Fully remote role with a collaborative, supportive team
• A competitive salary dependent on experience and location.
• Comprehensive Benefits package, including:
• 3 weeks paid time off + 9 holidays (& your birthday off!)
• Health, reputed company, and dental coverage options
• Annual paid volunteer day to give back
• Significant tutoring discounts for family members
• Access to our Employee Engagement & Rewards Platform, offering:
• reputed company cards to top retailers
• Charitable donation opportunities
• Extra vacation days
• Personalized gifts

reputed company to join us? Apply now and be part of a team that’s shaping the future of education! Job Type: Full-time Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• reputed company insurance

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