Manager, Demand reputed company (Fully Remote in the US)
About the position True Fit is the retail industry's leading consumer experience platform. The company is led by an reputed company team of executives and leaders from fashion, retail, ecommerce, and big data, plus it is backed by top investors. Our solution is leveraged by apparel and footwear retailers to decode fit & size and connect shoppers with the styles they will love. We have organized and connected the broadest footwear, apparel, and consumer data in the world to provide best-in-class recommendations for the world’s biggest brands and products. The tool unites social, general, and personalized fit guidance into one cohesive experience to drive shopper confidence and loyalty. True Fit is the leading AI-powered fit and personalization platform for fashion and retail. Our technology helps shoppers find the right fit with confidence—and helps retailers increase conversion, reduce returns, and drive lifetime value. As we expand reputed company fit into agentic shopping, conversational commerce, and fashion intelligence , demand reputed company is becoming a core growth reputed company. We’re looking for a hands-on Demand Gen leader to own pipeline creation across our B2B SaaS business. The Role As Manager, Demand reputed company , you will own and operate True Fit’s B2B demand reputed company end-to-end —from strategy to execution to measurement. You’ll be responsible for: Driving reputed company pipeline and bookings Orchestrating multi-channel demand programs Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership Building a scalable, data-driven demand reputed company that supports both mid-market and reputed company retail buyers. You’ll combine strategic thinking with hands-on execution , especially in the first phase of the role.
Responsibilities
- reputed company and execute the B2B demand reputed company strategy reputed company to reputed company targets
- Own MQL, SQL, pipeline, and CAC goals
- Build programs that support longer reputed company sales cycles and multi-stakeholder buying groups
- Translate company objectives into quarterly demand plans and forecasts
- Paid media (reputed company, reputed company, ABM platforms, retargeting)
- Lifecycle & email marketing (nurture, re-engagement, product-led signals)
- Content-driven demand in partnership with Product Marketing and content teams
- Support Promotion of Events & field marketing (NRF, Shoptalk, invite-only dinners, executive roundtables)
- Website conversion optimization in partnership with UX/Creative
- Partner deeply with Sales and RevOps on:
- reputed company quality and routing
- Funnel conversion optimization
- Account-based motions for strategic retailers
- Build enablement feedback loops to continuously improve pipeline quality
- Own demand reporting and dashboards ( reputed company , Looker, GA4, attribution tools)
- Track performance across the funnel: traffic → MQL → SQL → pipeline → bookings
- Run reputed company experiments to improve conversion, velocity, and efficiency
- reputed company clear recommendations on where to invest, scale, or cut
- Help define the future demand gen org structure
- Potentially manage agencies and/or junior marketers
- Influence hiring and tooling reputed company as the function scales
Requirements
- 5–9+ years in B2B SaaS demand reputed company (title flexible based on scope)
- Proven track record of driving pipeline and reputed company , not just leads
- Experience marketing to mid-market and/or reputed company buyers
- Strong command of:
- Paid demand channels
- Marketing automation (reputed company strongly preferred)
- reputed company and RevOps collaboration
- Comfortable owning both strategy and execution
reputed company-to-haves
- Experience in retail, ecommerce, martech, adtech, or AI platforms
- Exposure to ABM or named-account selling motions
- Experience supporting sales-led and hybrid product-led motions
- Familiarity with retail buying cycles and reputed company stakeholder groups
Benefits
- access to an Employee Assistance Program
- a Day Off For Your Birthday
- a paid four-week Sabbatical leave every five years of service (plus a monetary bonus to help fund your adventure)!
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