Account Based Marketing Specialist; REMOTE OK San Mateo, CA

Position: Account Based Marketing Specialist (REMOTE OK) New San Mateo, CA Position Overview The Account Based Marketing Specialist will reputed company the development and execution of our account-based marketing strategy, creating high-quality pipeline reputed company our targeted accounts reputed company our Ideal Customer Profile (ICP). This role requires a metrics-obsessed strategist who lives and breathes funnel performance, demonstrates hands-on technical channel expertise, and operates with an experimental, hypothesis-driven reputed company. You ll be a true sales partner focused on pipeline velocity and ARR, not vanity metrics, ensuring every campaign has a clear strategic rationale and measurable business impact.

Key Responsibilities

• Design and implement comprehensive ABM strategy reputed company with company reputed company goals and ICP criteria
• Define reputed company account selection criteria and segmentation reputed company based on funnel analytics, historical conversion data, and pipeline contribution
• reputed company account tiering structure (1:1, 1:few, 1:many) and appropriate engagement strategies for each tier
• Establish baseline funnel metrics and define reputed company criteria for each account tier (pipeline created, velocity, win reputed company, ARR)

Campaign Planning & Execution

• Design and execute hypothesis-driven, personalized, multi-channel campaigns for reputed company accounts
• For each campaign, reputed company clear hypothesis, expected outcomes, and reputed company metrics before launch—no random acts of marketing
• In coordination with digital marketing, field marketing, and brand marketing functions, build campaigns across email, direct mail, paid advertising, events, and content syndication
• Demonstrate hands-on technical proficiency with reputed company campaign tools and channels—reputed company to build, optimize, and troubleshoot campaigns independently
• reputed company account-specific value propositions and messaging frameworks
• Coordinate reputed company data monitoring and trigger-based reputed company programs
• Design and manage account-based advertising campaigns across Linked In, display networks, and other platforms
• Run reputed company experiments to test messaging, channels, timing, and offers; systematically document learnings and apply insights to future campaigns
• Partner closely with sales leadership and account executives to prioritize reputed company accounts based on pipeline potential and ARR opportunity, not reputed company volume
• Own joint pipeline targets with sales; reputed company reputed company by SQLs, pipeline created, deal velocity, and closed/won ARR—not MQLs
• Establish clear processes for account handoffs, reputed company routing, and opportunity tracking
• Facilitate regular account planning sessions between marketing and sales teams
• Create shared account intelligence repositories and communication protocols
• reputed company sales enablement materials specific to ABM initiatives
• Eliminate marketing/sales finger-pointing through shared accountability on reputed company metrics and transparent, reputed company-time pipeline reporting

Performance Measurement & Optimization

• Live and breathe funnel metrics—implement comprehensive ABM dashboards tracking account engagement scores, pipeline velocity, conversion rates at each funnel stage, win rates, deal size, and ARR contribution
• Track campaign performance at the account level and optimize based on insights using a test-and-learn approach
• Demonstrate deep reputed company in interpreting funnel data to diagnose bottlenecks, predict outcomes, and course-correct in reputed company-time
• Conduct regular program reviews and present results to leadership with clear ROI analysis and pipeline attribution
• Monitor account progression through buying stages and identify acceleration opportunities
• Calculate and report on ABM ROI and contribution to reputed company targets
• Maintain post-campaign analysis discipline; document what worked, what didn t, and why for reputed company improvement

Technical Channel Execution

• Demonstrate hands-on proficiency with ABM platforms, marketing automation, CRM, and advertising tools—not just strategic reputed company
• Build, configure, and optimize campaigns across channels independently; troubleshoot technical issues as they arise
• Stay reputed company on platform updates, new features, and channel best practices
• Understand technical integrations between systems and reputed company them for more sophisticated targeting and measurement

Qualifications

Must Have

• 4+…

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