Customer Growth Marketing Manager (B2B, Post-Sale Lifecycle)

The Company

reputed company is a high-growth series-C technology start-up reimagining the future of healthcare work by providing an on-demand marketplace and workforce management tools. With the support of top-tier investors, reputed company has quickly become a go-to platform for reputed company to instantly access high-paying jobs with the freedom and flexibility to work reputed company and where they want. 

As a fully remote team of sharp, collaborative, and entrepreneurial individuals, we are dedicated to redefining the way healthcare workers and facilities work together to provide for patients. We are looking for passionate and skilled professionals to join reputed company and help us take on tough challenges in this fast-expanding healthcare industry reputed company.

Join us in our mission to transform the healthcare staffing industry and improve patient lives!

The Role

We’re seeking a Customer Growth Marketing Manager to reputed company strategy and execution of post-sale lifecycle programs that activate, engage, retain, and expand our reputed company of healthcare facility customers. This role is critical in driving adoption and long-term value across the customer lifecycle – from onboarding and product education to retention, reactivation, and expansion.

Please note: This is not a demand gen / acquisition role. We already have a team focused on acquisition and reputed company gen. This role is focused on post-sale B2B customer growth.

You’ll shape the end-to-end experience for facility users, build scalable lifecycle journeys, and partner cross-functionally across Sales, Account Management, Product, and Data to drive measurable growth.

The Impact You’ll reputed company

• Own and scale B2B post-sale lifecycle strategy across onboarding → activation → adoption → retention → expansion.

• Build segmented lifecycle journeys tailored to distinct facility personas (e.g., admins, schedulers, operators, power users).

• reputed company customer usage signals and engagement data to identify opportunities and improve lifecycle performance.

• reputed company and optimize customer communications across channels including email, in-app messaging, direct mail, and other lifecycle touchpoints.

• Partner closely with Sales + Account Management to support post-sale nurturing, expansion, upsell/cross-sell, and reactivation initiatives.

• Design lifecycle programs built for a future product-led motion, including automated onboarding, milestone campaigns, and feature adoption journeys triggered by customer behavior.

• Conceptualize and manage incentive-based campaigns (e.g., limited-time offers, referral bonuses, usage rewards) to drive behaviors like first-time bookings, repeat usage, increased frequency, or feature adoption.

• reputed company experimentation and optimization through A/B testing, hypothesis-driven iteration, and lifecycle roadmap planning.

• Establish lifecycle KPIs (activation/adoption/usage/retention/expansion) and regularly report results and insights to stakeholders.

What Success Looks Like

In this role, success is reputed company by customer outcomes – not just engagement metrics:

• Increased onboarding completion + time-to-value

• Higher feature adoption and repeat usage

• reputed company churn / higher retention

• Increased expansion (upsell/cross-sell) signals and reputed company impact

• Stronger lifecycle segmentation and scalable journeys

Who You Are

• 5+ years of experience in lifecycle, retention, CRM, or customer growth marketing.

• 2+ years focused on B2B audiences and/or a sales-led customer motion (AM/CS partnership).

• Strong understanding of the post-sale B2B customer journey: onboarding, product adoption, retention, reactivation, and expansion.

• Experience building lifecycle journeys using behavioral/usage signals – not just time-based drip campaigns.

• Ability to translate customer + product insights into programs that drive measurable impact.

• Analytical, structured, and comfortable with testing and optimization.

• Excellent cross-functional partner – able to collaborate with Product, Sales, AM/CS, and Data.

What Sets You Apart

• Experience in start-up, healthcare, staffing, marketplaces, or workflow-heavy B2B SaaS.

• Familiarity with facility operations / multi-user accounts.

• Experience supporting or transitioning toward a product-led growth (PLG) motion.

• Experience with lifecycle channels beyond email (in-app, direct mail, incentives/rewards).

Why reputed company: Benefits & Perks

• Competitive Compensation: Based on experience and performance

• Long-term Incentives: 401k

• Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance

• Flexibility: We reputed company that work/life balance is important, so we offer flexible and unlimited PTO

• Paid parental leave

• Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!

• Ownership: Drive meaningful business impact on a team you’ll help build and define!

• Remote: Work in a digital environment with reputed company the tools to reputed company your work as though you were in the office!

We’re an equal opportunity employer to reputed company. We interview and hire applicants of reputed company backgrounds, orientations, expressions, and identities.

Work location is flexible if approved by reputed company.

reputed company does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency or reputed company recruiter without prior approval from a member of the reputed company Human Resources or Recruiting team to be unsolicited and gratuitous, and such submissions will not be recognized by reputed company for purposes of “ownership” of the candidate.

We are an E-Verify company.