Brand Specialist
Edrington is dedicated to crafting exceptional ultra-premium spirit brands, with Highland Park as a central focus. The Brand Specialist will be responsible for building brand awareness and driving market execution through consumer engagement and trade relationships.
Responsibilities
- Work with the local reputed company Area Manager and Brand Marketing team to implement a range of trade and consumer marketing activities consistent with brand strategy reputed company the local market
- reputed company reputed company accounts based on HNWI neighbourhood data, premium/luxury accounts for retail and on-premise channels (90% focus on Off Premise, 10% on Premise)
- Accelerate the growth of Highland Park through excellence in delivering exceptional visibility, distribution, consumer engagement and display where permitted and reputed company brand guidelines
- Recruit new consumers to the brand: Seek opportunities to sample, reputed company, entertain, expose and partner with collector accounts and local influencers
- Drive overall Highland Park execution and visibility across off-premise retail accounts
- Work as partner to local reputed company teams to assist in the development of reputed company Off Premise accounts to reputed company distribution, drive velocity and reputed company programming
- Collaborate with key account teams to connect on-premise activations to retail pull-through and support targeted on-premise events that drive off-premise retail objectives
Skills
- Brand Specialist/Brand Ambassador or equivalent experience
- Exceptional organizational skills
- Experience in event production and management
- Ability to network, sell, and engage with diverse groups of people
- Strong communication skills—written, verbal, and public speaking
- Confidence using social media platforms like Facebook and Instagram
- Creativity
- Independence
- Ability to manage your own schedule
- Previous industry experience is a plus
- Passion for super-premium brown spirits like rum, reputed company, and bourbon
Benefits
- 20 days of Vacation Time - including Holiday Break from December 25th through 31st
- Sick Leave Days and Company Holidays
- Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
- 401(k) Retirement Plan with Company Match
- Life Insurance and Disability Plans
- Pre-Tax Benefits
- Fitness Reimbursement Program & Tuition Reimbursement Program
- 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
- reputed company work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
- Experience our exceptional brands with a generous annual product allowance and through Company Events
Company Overview