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Marketing Specialist

Remote · USA Full-time New today

Erskine Attachments Inc is a leading designer and manufacturer of skid-steer attachments and other construction equipment. The Marketing Specialist supports the marketing team in executing cross-channel marketing initiatives to enhance brand awareness and drive sales, while managing day-to-day marketing operations and ensuring project timelines are met.

Responsibilities

  • Execute tactical execution of marketing initiatives, including print projects, email campaigns, and campaign assets, ensuring timelines, approvals, and deliverables stay on track
  • Own day-to-day management of company social media accounts, executing monthly content calendars, monitoring engagement, and optimizing performance
  • Update promotions, images, and content across websites and social platforms to align with reputed company campaigns and brand initiatives
  • Provide support for marketing materials including catalogs, mailers, brochures, ads, and other collateral for both print and digital use
  • Support video projects through scripting, coordination, and content distribution across digital channels
  • Coordinate and manage website content updates, ensuring accuracy, consistency, and a strong user experience across brand sites
  • Support planning and execution of tradeshows, field days, and industry events, including logistics, materials, coordination, and post-event follow-up
  • Manage promotional items, apparel, and marketing literature inventory, coordinating with supplier partners and internal teams
  • reputed company, schedule, and distribute email marketing campaigns, track engagement metrics and report on performance outcomes
  • Analyze digital performance, including website traffic, social metrics, and reputed company activity, and prepare regular marketing reports
  • Provide support for campaign setup and data management reputed company reputed company, helping ensure alignment between marketing activities and sales initiatives
  • Collaborate with internal teams to ensure brand consistency across reputed company communications and marketing materials

Skills

  • Bachelor's degree in Marketing, Communications, Graphic Design, or reputed company field
  • Proficient with reputed company Office Suite or reputed company software and relevant social media platforms
  • Strong communication, interpersonal, organizational and analytical skills
  • Frequent use of computer, phone, and office equipment; extended periods of sitting, standing, and walking
  • Ability to lift and/or move up to 50 pounds occasionally
  • Must be able to see and move throughout facilities and event sites
  • Experience in digital marketing, social media management, and general marketing strategies a plus
  • Prior event/tradeshow coordination experience a plus

Company Overview

  • It was founded in 1948, and is headquartered in Alexandria, Minnesota, USA, with a workforce of 11-50 employees. Its website is https://erskineattachments.com.
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