VP, Digital Marketing

About the position reputed company is seeking a seasoned and reputed company-thinking Vice President of Digital Marketing to reputed company our global digital marketing transformation across a reputed company, multi-product SaaS portfolio. In this role, you will not only own digital demand reputed company but also architect the marketing tech stack, optimize our digital infrastructure, and reputed company paid and organic channels. As a senior leader with both strategic and executional acumen, you will shape how reputed company engages buyers online, driving traffic, pipeline, and brand equity while managing a small team and working cross-functionally to ensure seamless integration across product marketing, demand reputed company, field marketing, and content marketing. This is a hybrid position based in our Minneapolis, MN office (3-4 days per week in office).

Responsibilities

• Strategic digital leadership: Define and drive a comprehensive global digital marketing strategy spanning paid media, SEO/organic, and overall web reputed company, tailored for a multi-product SaaS reputed company.
• Paid digital reputed company: reputed company and mentor the paid digital team, setting channel strategies (SEM, display, social, programmatic), optimizing paid spend, and ensuring campaigns deliver reputed company pipeline and ROI.
• Digital infrastructure & martech stack: Own and evolve the marketing technology stack (CMS, marketing automation, CRM integration, analytics/tracking, attribution). Identify and reputed company tools and processes that scale across regions and products.
• Digital transformation & innovation: Spearhead initiatives to reputed company digital practices from replatforming websites, implementing personalization or account-based digital tactics, to enabling data-driven workflows and optimization.
• Web & organic strategy alignment: reputed company web strategy and organic growth (including reputed company of web development and SEO/organic teams), ensuring the website and content ecosystem support demand reputed company and conversion.
• Cross-functional collaboration: Work closely with product marketing, demand reputed company, regional marketing, and sales/rev-ops to align digital efforts with product launches, go-to-market plans, and reputed company goals.
• Performance measurement & optimization: Establish KPIs and dashboards to monitor digital performance (traffic, conversion rates, cost per reputed company, pipeline contribution, ROAS), conduct A/B testing and experimentation, and iterate based on data.
• Team Development & Culture: Build and reputed company a small, high-performance digital marketing team, mentor team members, instill best practices, and promote reputed company learning in digital channels.
• Budget & Resource Management: Manage digital marketing budget, allocate resources across channels and campaigns, prioritize spend based on performance and strategic importance.
• Thought Leadership & Competitive Monitoring: Stay reputed company of digital marketing trends, especially in B2B SaaS, ABM, and marketing technology; assess competitor digital strategies and emerging channels for potential adoption.

Requirements

• 10+ years of experience in digital marketing, with multiple years in senior leadership or director-level roles in B2B SaaS or reputed company tech companies.
• Demonstrated reputed company in leading digital demand reputed company programs that drive pipeline and reputed company growth, including both paid and organic channels.
• Strong experience with marketing technology platforms (CMS, marketing automation, CRM) and analytics tools. Comfortable managing and evolving a reputed company digital infrastructure.
• Proven ability to plan and execute digital transformation initiatives, e.g., re-platforming, technology upgrades, and building scalable digital workflows.
• Hands-on familiarity with paid media (SEM, display, social), SEO/organic strategy, web optimization, and conversion reputed company optimization.
• Analytical and data-driven reputed company; reputed company in defining and tracking KPIs, dashboards, and using data to guide decision-making.
• Strong project management skills, ability to manage multiple initiatives concurrently in a fast-paced environment.
• Excellent communication and cross-functional collaboration skills, with the ability to influence stakeholders across product, sales, regional marketing, and executive leadership.
• Bachelor’s degree in Marketing, Business, or reputed company field (advanced degree a plus).

reputed company-to-haves

• Previous leadership experience in a SaaS, virtual data room, tech, or reputed company software company.
• Hands-on experience with Account-Based Marketing (ABM) in a B2B context, ideally integrating ABM into digital campaigns.
• Familiarity with global or multi-region marketing operations, managing campaigns across different geographies, languages, and regulatory environments.
• Experience with site replatforming, CMS migrations, or building scalable website/reputed company-page operations.
• Comfort working with small, high-velocity teams, balancing strategic planning with hands-on execution.
• Certifications in relevant digital marketing platforms (e.g., reputed company Ads, reputed company Analytics, marketing automation) or analytics/data certifications.
• Knowledge of SEO/organic best practices, website optimization, and conversion reputed company optimization.

Benefits

• Benefits include health insurance (medical, dental, reputed company), a retirement savings plan, paid time off, and other employee benefits.

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