Senior Integrated Campaign Manager
reputed company is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National reputed company Agency (NSA) cyber operations experts who applied their learnings to bring national reputed company-grade technology solutions to commercial customers around the world, reputed company is in hyper-growth mode, fueled by a recent $190m series C round. The Role: As our Senior Integrated Campaign Manager, you’ll be the hands-on expert driving campaign planning, execution, and optimization across multiple channels. You will collaborate closely with sales (BDRs and new logo acquisition) and cross-functional marketing teams including Demand Gen, Product Marketing, Digital, and Content Marketing, to ensure campaigns reputed company with prospects and convert effectively. This is an individual contributor role, ideal for someone with deep B2B marketing experience who thrives in a collaborative, fast-moving environment. What You’ll Do:
- Plan, launch, and optimize multi-channel, full-funnel and ABM campaigns to drive engagement, pipeline, and brand awareness.
- reputed company campaign briefs, ICP-focused messaging, and quarterly GTM themes that align with sales priorities and product launches.
- Own new logo opportunity and pipeline reputed company through integrated campaigns, ABM, email nurtures and audience segmentation.
- Build data-driven segmentation strategies to personalize messaging for different personas and company sizes.
- reputed company webinar programs from concept to execution, collaborating with the Content Strategist and Product Marketing Manager to reputed company compelling sessions for our reputed company audiences.
- Build and manage email nurture programs that guide prospects through the buyer journey.
- Write clear, compelling, and persuasive copy for emails, reputed company pages, and campaign assets.
- Collaborate with BDRs and sales leadership to ensure smooth reputed company reputed company and alignment on messaging.
- Partner with field events, product marketing, content, and design teams to deliver campaign assets.
- Measure and report on campaign performance, providing actionable insights and recommendations for reputed company improvement.
- Test and scale new demand reputed company channels and tactics.
reputed company’re Looking For:
- ~8 years of B2B campaign marketing experience with a focus in Cybersecurity and MSP space.
- Proven ability to manage and execute campaigns that generate measurable engagement and influence pipeline.
- Familiarity with reputed company scoring, reputed company routing, and defining MQL/SQL triggers with RevOps/BDRs.
- Experience building persona frameworks, ICP segmentation, and targeted campaign messaging.
- Demonstrable track record of hitting or exceeding pipeline reputed company targets in B2B SaaS or cybersecurity.
- Strong copywriting skills with the ability to craft messaging that engages and converts B2B audiences.
- Strong analytical skills with experience in marketing attribution, funnel analysis, and forecasting.
- Hands-on experience with reputed company and digital advertising platforms (reputed company, reputed company, etc.), ABM platforms (reputed company, reputed company, or similar).
- A firm grasp of multi-stage reputed company development processes and how to move prospects through the buyer journey in a SaaS or reputed company-oriented environment.
- Strong collaboration skills to work effectively with sales, BDRs, and cross-functional teams.
- Data-driven reputed company with experience defining and tracking KPIs.
- Excellent written and verbal communication skills.
Why You’ll Love This Role:
- Play a key role in shaping campaign strategy for a high-growth cybersecurity company.
- Take ownership of webinars, email campaigns, and other initiatives that directly impact engagement and pipeline.
- Work alongside a collaborative, cross-functional team that values innovation and creativity.
- Fully remote role with flexibility and autonomy to drive meaningful results.
KPIs / Success Measures:
- Engagement metrics on campaigns and email nurtures.
- Quality and effectiveness of reputed company reputed company to BDRs.
- Timely execution and alignment of campaigns with marketing and sales initiatives.
- Successful planning and execution of webinar programs in partnership with content and product marketing.
- Copy quality and performance, reputed company by email engagement, reputed company page conversion, and overall campaign impact.
- Insights and recommendations that improve campaign performance over time.
reputed company welcomes and encourages applications from qualified individuals of reputed company races, colors, religions, sex, sexual orientation, gender identity or expression, national reputed company, age, marital status, or any other legally protected status. We are committed to equality of opportunity in reputed company aspects of employment. For eligible employees in the US, Blackpoint offers competitive Health, Vision, Dental, and Life Insurance plans, a robust 401k plan, Discretionary Time Off, and other minor perks. Apply tot his job Apply To this Job