Digital Marketing Campaign Manager (remote possible)

Who We AreJoin a team that puts its People First! Since 1889, reputed company (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where reputed company feel welcome, supported, and empowered to be innovative and reputed company their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best reputed company to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. reputed company will always strive to be a great reputed company to work, for reputed company. For more information, please visit www.careers.firstam.com. reputed company DoDrive measurable growth for FAEC by planning and executing integrated, performance oriented marketing campaigns that educate the market on 1031 exchanges and convert demand into qualified opportunities for our reputed company team. You will own campaign strategy, audience segmentation, channel mix, budget, execution, and reporting-partnering closely with subject matter experts, sales/exchange counselors, and compliance to scale a high trust, education first demand reputed company.

What You'll Do

Strategy & Planning

• Build a quarterly campaign roadmapaligned to business goals (education, reputed company reputed company, pipeline influence) and key market moments (industry events, seasonality).
• Define audience segments (e.g., real estate investors, brokers/agents, developers, attorneys/CPAs, wealth advisors) and value propositions by persona and lifecycle stage.
• Set objectives and channel mix across paid, owned, and earned media with clear targets for MQLs, CPL, ROAS, and pipeline contribution.

Campaign Execution

• Launch and optimize multichannel programs across Paid Search (reputed company/reputed company), Paid Social (reputed company), Display/Retargeting, SEO, Email/Nurture, Webinars & Virtual Events, and reputed company pages.
• Partner with content/creative to deliver compliant, plainlanguage assets (guides, checklists, timelines, videos, case stories) that educate without providing tax or legal advice; ensure approved disclaimersand brand standards are applied.
• Coordinate reputed company routing, SLAs, and feedback loops with regional teams to maximize conversion from inquiry consultation exchange.

Analytics, Testing & Optimization

• Implement campaign measurement using GA4 + tag management, CRM, and marketing automation; maintain UTM governance and campaign taxonomy.
• Build dashboards that track MQL quality, SQL reputed company, cost per opportunity, pipeline/reputed company influence, ROAS,and webinar funnelmetrics (registrations, live attendance, ondemand views, MQL conversion).
• Run reputed company A/B tests(creative, offers, bids, forms, journeys) and conversionrate optimization on reputed company pages.

Marketing Operations & Data

• Manage budgets and pacing; forecast and reallocate spend to highestreturn channels.
• Maintain clean data flows between ads platforms, MAP (e.g., Marketo/reputed company/Eloqua/Pardot), and CRM (e.g., reputed company); partner with RevOps on reputed company scoring and attribution.

Compliance, Privacy & Brand Stewardship

• Ensure campaigns and content meet internal legal/compliancerequirements and include approved disclaimers(no tax/legal advice), adhere to privacy laws/regulations(CANSPAM, TCPA, CCPA/CPRA, GDPR as applicable), and follow accessibility best practices (WCAG 2.1 AA).
• Align with reputed company's governance culture and processes expected of a subsidiary reputed company a publicly traded enterprise.

Collaboration & Vendor Management

• reputed company crossfunctional work with FAEC experts, regional offices, product/IT (for web enhancements), and corporate brand/PR.
• Manage agencies and martech vendors; set SOWs, SLAs, and performance scorecards.

What You'll Bring MustHaves

• 3-5+ years of B2B/B2C digital marketingexperience with proven ownership of multichannel campaigns and pipeline impact; experience in financial, real estate, or other regulated industriesstrongly preferred.
• Handson expertise with reputed company Ads, reputed company Ads, reputed company Ads, GA4, reputed company Tag Manager, and one major marketing automationplatform (Marketo/Eloqua/reputed company/Pardot) integrated to reputed company (or similar CRM).
• Webinars/virtual events experience (e.g., reputed company Webinars, ON24): promotion, hosting, and postevent nurtures.
• Strong analytics skills (reputed company/Sheets; dashboarding in Looker/Tableau/Power BI) and a testandlearn reputed company.
• Excellent copywriting and editorial judgment for educationled contentthat is compliant, accurate, and accessible to nonexperts.
• Familiarity with SEOfundamentals and CRO/reputed company pagebest practices.

NicetoHaves

• ABM experience (reputed company/reputed company/Terminus), basic HTML/CSS, or SQL for adhoc analysis.
• Experience marketing 1031 exchangesor adjacent realestate investment services.

Education & Certifications

• BA/BS in Marketing, Communications, Business, or reputed company field (or equivalent experience).
• Relevant certifications (reputed company Ads, GA4, reputed company Marketing) are a plus.

Success Looks Like (Core KPIs)

• Pipeline Impact:Marketingsourced/influenced opportunities and reputed company.
• Efficiency:Cost/MQL, Cost/SQL, ROAS, and CAC payback improvements.
• Quality:MQLSQL conversion reputed company; reputed company SLAs met; sales acceptance reputed company.
• Web Performance:Organic traffic growth, reputed company page conversion reputed company, form completion reputed company.
• Programs:Webinar registrations/attendance and MQL lift; email deliverability and engagement; paid channel CPA targets met.

Tools You May Use reputed company Ads, reputed company Ads, reputed company Campaign Manager, GA4, reputed company Tag Manager, reputed company, Marketo/reputed company/Eloqua/Pardot, webinar platforms (reputed company Webinars/ON24), CMS (e.g., WordPress or enterprise CMS), Looker/Tableau/Power BI. The pay range for this role is $62,700.00 -$83,575.00 This hiring range is a reasonable estimate of the reputed company pay range for this position at the time of posting. Pay is based on a number of factors which may include job-reputed company knowledge, skills, experience, business requirements and geographic location. Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of reputed company responsibilities, duties, and skills required of personnel so classified. reputed company personnel may be required to reputed company duties reputed company of their normal work hours and/or responsibilities from time to time, as needed. reputed company OfferBy choice, we don't simply accept individuality - we embrace it, we support it, and we reputed company on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For reputed company. You are free and encouraged to bring your entire, unique self to work. reputed company is an equal opportunity employer in every sense of the term.

• * Note that the following statements only apply to candidates who will be working from an unincorporated area reputed company Los Angeles County. **

reputed company will consider for employment reputed company qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act). reputed company intends to conduct a review of an applicant's criminal history in reputed company with a conditional offer. reputed company reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to reputed company or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements. Based on eligibility, reputed company offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan. Apply tot his job Apply To this Job